The Most Interesting Man in the World

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advertising character fictional character mascot spokescharacter television commercial character

The Most Interesting Man in the World is a fictional, hyper-charismatic adventurer featured in a long-running Dos Equis beer advertising campaign, known for his exaggerated exploits and humorous, larger-than-life persona.

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Statements (48)

Predicate Object
instanceOf advertising character ⓘ
fictional character ⓘ
mascot ⓘ
spokescharacter ⓘ
television commercial character ⓘ
advertisingStyle mock-heroic tone ⓘ
parody of action heroes ⓘ
associatedWith Dos Equis brand identity ⓘ
brandOwner Cuauhtémoc Moctezuma Brewery NERFINISHED ⓘ
Heineken International NERFINISHED ⓘ
campaignEndDateForJonathanGoldsmith 2016 ⓘ
campaignStartDate 2006 ⓘ
characterTrait adventurous ⓘ
humorous ⓘ
hyper-charismatic ⓘ
larger-than-life ⓘ
suave ⓘ
worldly ⓘ
countryOfOrigin United States of America ⓘ
surface form: United States
createdFor Dos Equis NERFINISHED ⓘ
Dos Equis beer advertising campaign NERFINISHED ⓘ
culturalImpact internet meme ⓘ
popular culture reference for exaggerated coolness ⓘ
depictedAs cosmopolitan adventurer ⓘ
ladies' man ⓘ
man of mystery ⓘ
polymath ⓘ
fictionalNationality American ⓘ
firstPortrayedBy Jonathan Goldsmith NERFINISHED ⓘ
genre advertising ⓘ
comedy ⓘ
humorType deadpan delivery ⓘ
hyperbole ⓘ
languageOfAds English ⓘ
medium online video advertisements ⓘ
television commercials ⓘ
narrationStyle third-person voice-over describing feats ⓘ
notableFor catchphrase "I don't always drink beer, but when I do, I prefer Dos Equis" ⓘ
exaggerated exploits ⓘ
tagline "Stay thirsty, my friends" ⓘ
portrayedBy Augustin Legrand NERFINISHED ⓘ
Jonathan Goldsmith NERFINISHED ⓘ
productPromoted Dos Equis beer NERFINISHED ⓘ
roleInCampaign central brand icon ⓘ
setting various international locations ⓘ
sloganAssociated "Stay thirsty, my friends" ⓘ
targetMarket beer drinkers in North America ⓘ
beer drinkers in the United States ⓘ

Referenced by (2)

Full triples — surface form annotated when it differs from this entity's canonical label.

Dos Equis brand → associatedCharacter → The Most Interesting Man in the World ⓘ
subject surface form: Dos Equis
Dos Equis brand → slogan → The Most Interesting Man in the World ⓘ
subject surface form: Dos Equis