Singapore Girl
E253619
Singapore Girl is the iconic, sarong kebaya–clad flight attendant image used by Singapore Airlines as a symbol of its hospitality and brand identity.
All labels observed (1)
| Label | Occurrences |
|---|---|
| Singapore Girl canonical | 1 |
Statements (49)
| Predicate | Object |
|---|---|
| instanceOf |
advertising mascot
ⓘ
brand icon ⓘ cultural icon ⓘ marketing symbol ⓘ |
| associatedCulture | Peranakan culture ⓘ |
| associatedRegion | Southeast Asia ⓘ |
| associatedWith |
Singapore Airlines
ⓘ
Singapore national image ⓘ |
| brandingRole |
core element of Singapore Airlines brand identity
ⓘ
personification of Singapore Airlines service standards ⓘ |
| costumeColors |
blue
ⓘ
green ⓘ red ⓘ yellow ⓘ |
| costumeDesignedBy | Pierre Balmain ⓘ |
| costumeStyle | traditional sarong kebaya ⓘ |
| countryOfOrigin | Singapore ⓘ |
| hasGender | female ⓘ |
| introducedBy | Singapore Airlines ⓘ |
| introducedInDecade | 1970s ⓘ |
| introducedInYear | 1972 ⓘ |
| marketingObjective |
communicate warmth and personalized service
ⓘ
differentiate Singapore Airlines from competitors ⓘ |
| notableFor |
consistent use in Singapore Airlines advertising campaigns
ⓘ
distinctive traditional uniform ⓘ long-running global brand recognition ⓘ |
| operatesInIndustry |
airline industry
ⓘ
aviation ⓘ |
| portrayedBy |
cabin crew of Singapore Airlines
ⓘ
female flight attendants of Singapore Airlines ⓘ |
| represents | Singapore Airlines ⓘ |
| role |
cabin crew image
ⓘ
flight attendant image ⓘ |
| symbolizes |
Asian hospitality
ⓘ
Singapore Airlines hospitality ⓘ gracious service ⓘ |
| targetAudiencePerception |
attentive
ⓘ
graceful ⓘ professional ⓘ |
| usedIn |
airport advertising
ⓘ
in-flight marketing materials ⓘ outdoor advertising ⓘ print advertising ⓘ television commercials ⓘ |
| visualFeature |
batik-patterned sarong
ⓘ
elegant grooming standards ⓘ fitted kebaya top ⓘ neatly styled hair ⓘ |
| wears | sarong kebaya ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.