Marlboro Man
E642840
The Marlboro Man is an iconic advertising figure depicting a rugged cowboy used to promote Marlboro cigarettes and embody a masculine, outdoorsy image.
Statements (48)
| Predicate | Object |
|---|---|
| instanceOf |
advertising character
ⓘ
cigarette advertising icon ⓘ marketing mascot ⓘ |
| associatedBrandOwner | Altria NERFINISHED ⓘ |
| associatedCompany |
Philip Morris
NERFINISHED
ⓘ
Philip Morris USA NERFINISHED ⓘ |
| brand | Marlboro NERFINISHED ⓘ |
| countryOfOrigin |
United States of America
ⓘ
surface form:
United States
|
| createdBy | Leo Burnett Worldwide NERFINISHED ⓘ |
| criticizedFor |
glamorizing smoking
ⓘ
targeting male smokers through idealized masculinity ⓘ |
| culturalImpact |
icon of 20th-century advertising
ⓘ
symbol of American cowboy myth ⓘ |
| depicts |
cowboy
ⓘ
rugged masculinity ⓘ |
| firstAppearanceYear | 1954 ⓘ |
| industry | tobacco advertising ⓘ |
| introducedBy | Leo Burnett NERFINISHED ⓘ |
| marketingGoal |
associate smoking with rugged individualism
ⓘ
reposition Marlboro as a masculine brand ⓘ |
| notableFor | one of the most successful advertising campaigns of the 20th century ⓘ |
| notableModel |
Darrell Winfield
NERFINISHED
ⓘ
David McLean NERFINISHED ⓘ Dick Hammer NERFINISHED ⓘ Wayne McLaren NERFINISHED ⓘ |
| predecessorImage | feminine-filtered-cigarette image of Marlboro ⓘ |
| primaryMedium |
billboards
ⓘ
print advertising ⓘ television commercials ⓘ |
| productTypeAdvertised | cigarettes ⓘ |
| purpose | promote Marlboro cigarettes ⓘ |
| regulatoryImpact | restricted by tobacco advertising bans in many countries ⓘ |
| represents |
freedom
ⓘ
frontier lifestyle ⓘ individualism ⓘ |
| sloganAssociated | Come to where the flavor is. Come to Marlboro Country. ⓘ |
| timePeriodOfGreatestUse |
1950s
ⓘ
1960s ⓘ 1970s ⓘ 1980s ⓘ early 1990s ⓘ |
| typicalSetting |
American West
NERFINISHED
ⓘ
outdoors ⓘ |
| usedIn | global Marlboro campaigns ⓘ |
| visualAttributes |
Western ranch scenery
ⓘ
cowboy hat ⓘ horseback riding ⓘ solitary male figure ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.