Taste the Feeling
E85140
"Taste the Feeling" is a global Coca-Cola advertising slogan and campaign that emphasizes the emotional and sensory experience of drinking Coca-Cola.
Aliases (1)
Statements (48)
| Predicate | Object |
|---|---|
| instanceOf |
advertising campaign
→
advertising slogan → |
| announcedBy | The Coca-Cola Company global marketing team → |
| associatedBrandPortfolio |
The Coca-Cola Company
→
surface form: "Coca-Cola trademark brands"
|
| brand | Coca-Cola NERFINISHED → |
| brandOwner | The Coca-Cola Company NERFINISHED → |
| brandPositioning | universal, inclusive, everyday enjoyment → |
| campaignGoal |
focus on simple everyday moments with Coca-Cola
→
unify Coca-Cola trademark brands under one global campaign → |
| campaignType | integrated marketing campaign → |
| creativeAgency |
FP7/DXB
→
McCann Erickson →
surface form: "Mercado-McCann"
Ogilvy & Mather → Sra. Rushmore → |
| featuresArtist |
Avicii
→
Conrad Sewell NERFINISHED → |
| hasLocalizedVersions | yes → |
| industry | soft drink industry → |
| language | English → |
| launchCountry |
France
→
Mexico → United Kingdom NERFINISHED → United States NERFINISHED → |
| launchDate | 2016-01-19 → |
| launchYear | 2016 → |
| medium |
digital advertising
→
in-store marketing → out-of-home advertising → print advertising → television advertising → |
| musicComponent |
Taste the Feeling
→
surface form: "Taste the Feeling (song)"
|
| productMarketed |
Coca-Cola
NERFINISHED
→
Coca-Cola →
surface form: "Coca-Cola Classic"
Coca-Cola Zero Sugar → Diet Coke → |
| replacedSlogan | Open Happiness → |
| scope | global → |
| sloganCategory | beverage advertising slogan → |
| succeedsCampaign | Open Happiness → |
| taglineText | Taste the Feeling → |
| targetAudience | global mass-market consumers → |
| theme |
emotional experience of drinking Coca-Cola
→
sensory experience of drinking Coca-Cola → |
| usesBrandAssets |
Coca-Cola Spencerian script logo
→
Coca-Cola contour bottle → Coca-Cola red → |
| visualStyle |
close-up shots of people drinking Coca-Cola
→
focus on the Coca-Cola bottle and logo → |
Referenced by (3)
Full triples — surface form annotated when it differs from this entity's canonical label.
this entity surface form: "Taste the Feeling (song)"