Open Happiness
E86590
Open Happiness is a global Coca-Cola advertising slogan that invites consumers to associate drinking the beverage with joy, optimism, and positive emotional experiences.
Aliases (1)
- Start Happy ×1
Statements (36)
| Predicate | Object |
|---|---|
| instanceOf |
Coca-Cola slogan
→
advertising slogan → |
| associatedConcept |
sharing moments
→
social connection → uplifting experiences → |
| brand |
Coca-Cola
NERFINISHED
→
|
| brandPositioning |
emotional branding
→
lifestyle branding → |
| brandValueReinforced |
enjoyment
→
optimism → positivity → |
| callToAction |
experience happiness
→
open a Coca-Cola → |
| company |
The Coca-Cola Company
NERFINISHED
→
|
| industry |
beverage industry
→
|
| marketingGoal |
associate Coca-Cola consumption with happiness
→
enhance brand positivity → strengthen emotional connection with consumers → |
| medium |
online advertising
→
outdoor advertising → print advertising → television advertising → |
| messageTheme |
celebration
→
enjoyment of everyday life → togetherness → |
| productType |
carbonated soft drink
→
|
| scope |
global campaign
→
|
| sloganLanguage |
English
→
|
| taglineForm |
imperative phrase
→
|
| targetEmotion |
happiness
→
joy → optimism → positive emotional experiences → |
| usedFor |
consumer engagement
→
differentiation from competitors → global brand communication → |
Referenced by (5)
| Subject (surface form when different) | Predicate |
|---|---|
|
Coca-Cola
→
The Coca-Cola Company → |
slogan |
|
Fruit of the Loom
("Start Happy")
→
|
hasSlogan |
|
Taste the Feeling
→
|
replacedSlogan |
|
Taste the Feeling
→
|
succeedsCampaign |