brandPositioning
P5254
predicate
Indicates how a brand is strategically placed and perceived in the minds of its target audience relative to competitors.
Aliases (10)
- marketPositioning ×32
- hasBrandPositioning ×5
- targetBrandPositioning ×4
- brandPositioningTheme ×3
- competitivePositioning ×2
- positionedBrandAs ×2
- productPositioning ×2
- brandPositionWithinVolkswagenGroup ×1
- primaryMarketPositioning ×1
- underlyingBrandPositioning ×1
Sample triples (252)
| Subject | Object |
|---|---|
| Ajax | affordable household cleaner → |
| Apple Bottoms | celebrating curvy body types → |
| Arclight Cinemas | premium alternative to traditional multiplexes → |
| Armani Exchange (licensed watches) | accessible luxury ("marketPositioning") → |
| Armani Exchange (licensed watches) | fashion-forward ("marketPositioning") → |
| Aveeno | clinically proven benefits → |
| Aveeno | dermatologist recommended → |
| Aveeno | gentle formulas → |
| Aveeno | suitable for sensitive skin → |
| Balmain | high fashion → |
| Balmain | luxury → |
| Baojun E200 | affordable electric city car ("marketPositioning") → |
| Biotherm | expert in hydration → |
| Biotherm | premium skincare → |
| Biotherm | science-based skincare → |
| Bohème | accessible luxury within Montblanc portfolio → |
| Brawny | strong and absorbent → |
| Brawny | tough on messes → |
| Buick | near-luxury brand ("marketPositioning") → |
| Buick | upscale mainstream brand ("marketPositioning") → |
| Buick Electra | above Buick LeSabre → |
| Buick Electra | below Cadillac DeVille → |
| Buick Encore | premium alternative to mainstream subcompact SUVs → |
| Buick Skylark | above entry-level compact Buicks in many years → |
| Byte | successor to Vine ("hasBrandPositioning") → |
| Cadillac Escalade EXT | premium lifestyle pickup → |
| Calphalon | Mid-to-high price segment → |
| Calphalon | Premium cookware → |
| Carabao | affordable energy drink → |
| Carabao | sports-oriented brand → |
| Casamigos Tequila | Premium tequila → |
| Caslon | casual lifestyle brand ("marketPositioning") → |
| Chatr Mobile | low-cost carrier ("marketPositioning") → |
| Claridge's Hotel | heritage luxury → |
| Classic Vacations | luxury travel brand → |
| Classic Vacations | premium tour operator → |
| Clinique | prestige → |
| Consumer Products Division | affordable quality → |
| Consumer Products Division | mass prestige → |
| Coperni | contemporary luxury → |
| Craftsman | trusted for home projects → |
| Craftsman | value-oriented → |
| Créative Technologie | design-focused carmaker → |
| Créative Technologie | innovative automotive manufacturer → |
| DKNY (licensed watches) | accessible luxury → |
| DKNY (licensed watches) | contemporary fashion → |
| DS Automobiles | luxury → |
| DS Automobiles | premium → |
| Dare Greatly | modern American luxury → |
| Dare Greatly | performance-oriented luxury → |
| Diesel (licensed watches) | lifestyle-oriented → |
| Diesel (licensed watches) | trend-driven → |
| Dixie | casual dining → |
| Dixie | convenience → |
| Dodge | American muscle and performance → |
| Doral | discount cigarette brand ("marketPositioning") → |
| Doral | value-oriented brand ("marketPositioning") → |
| Emporio Armani (licensed watches) | accessible luxury → |
| Emporio Armani (licensed watches) | fashion-oriented → |
| FX Networks | adult-oriented storytelling → |
| FX Networks | edgy programming → |
| Fido Solutions | value-focused → |
| Fido Solutions | youth-oriented → |
| Find New Roads | adventure ("targetBrandPositioning") → |
| Find New Roads | global appeal ("targetBrandPositioning") → |
| Find New Roads | modernity ("targetBrandPositioning") → |
| Find New Roads | technological progress ("targetBrandPositioning") → |
| Flagship Lounge | higher tier than Admirals Club → |
| Ford Pro | integrated commercial vehicle and services platform → |
| GMC | upscale brand within General Motors ("marketPositioning") → |
| GMC Acadia | above Chevrolet crossovers in GM lineup → |
| GMC Canyon | premium alternative to Chevrolet Colorado → |
| GMC Terrain | more upscale alternative to Chevrolet Equinox → |
| Gazoo Racing | sporty and performance-oriented → |
| Givenchy | luxury → |
| Google TV | convergence of TV and web ("marketPositioning") → |
| IM Motors | premium → |
| JBLU | value airline with extra services ("underlyingBrandPositioning") → |
| Jaguar | sporty luxury → |
| Jeep | off-road capable vehicles ("marketPositioning") → |
| Jeep | rugged lifestyle brand ("marketPositioning") → |
| Johnson's Baby | pediatrician-recommended in marketing → |
| Johnson's Baby | suitable for delicate skin → |
| Johnson's Baby | trusted by mothers → |
| Kenmore | mass-market → |
| Kenmore | mid-range pricing → |
| Kiehl's | pharmacy-inspired beauty → |
| Kiehl's | premium skincare → |
| LVMH Watches & Jewelry division | luxury ("hasBrandPositioning") → |
| LVMH Watches & Jewelry division | premium ("hasBrandPositioning") → |
| La Baie | full-line department store → |
| Lancôme | luxury French beauty → |
| Lancôme | premium → |
| Leonardo Hotels | midscale → |
| Leonardo Hotels | upscale → |
| Life's Good | consumer-friendly → |
| Life's Good | human-centered technology → |
| Life's Good | optimistic → |
| Lincoln-Mercury dealer network | Ford Motor Company upscale brands → |
| Listerine | clinical strength mouthwash → |
| Lord & Taylor | upscale → |
| MG Motor | technology-focused → |
| MG Motor | value-oriented → |
| MGM Grand (licensing of brand to casinos and hotels) | destination resort → |
| MGM Grand (licensing of brand to casinos and hotels) | entertainment destination → |
| MGM Grand (licensing of brand to casinos and hotels) | upscale casino resort → |
| Main Cabin | core economy product → |
| Matrix | professional → |
| Matrix | salon-exclusive → |
| Maybelline New York | affordable → |
| Maybelline New York | fashion-inspired → |
| Maybelline New York | trend-focused → |
| Melco Resorts & Entertainment | luxury integrated resort operator → |
| Melco Resorts & Entertainment | premium entertainment brand → |
| Mercedes-Benz GLE | advanced technology focus ("marketPositioning") → |
| Mercedes-Benz GLE | premium comfort ("marketPositioning") → |
| Mercedes-Benz GLE | strong performance focus ("marketPositioning") → |
| Mercury | above Ford in price and features → |
| Mercury | below Lincoln in luxury and price → |
| Mercury Cougar | upscale counterpart to Ford Mustang ("marketPositioning") → |
| Michelle | fashion brand ("marketPositioning") → |
| Mini | premium lifestyle brand → |
| Moving Forward | customer-focused progress → |
| Moving Forward | innovative automaker → |
| Mustang Mach-E | performance-oriented electric crossover ("marketPositioning") → |
| NEVS | sustainable mobility brand ("marketPositioning") → |
| Neo Geo AES | high-end premium home console ("marketPositioning") → |
| Neutrogena | dermatologist-tested → |
| Neutrogena | science-based skincare → |
| Nokia 6000 series | professional and conservative styling → |
| Nokia 8000 series | business-class phone ("marketPositioning") → |
| Nokia 8000 series | fashion phone ("marketPositioning") → |
| Nuk | focus on healthy jaw and teeth development → |
| Nuk | supports natural oral development → |
| Obsidian (color) | premium option ("marketPositioning") → |
| Open Happiness | emotional branding → |
| Open Happiness | lifestyle branding → |
| Oster | mass-market → |
| Oster | value-oriented → |
| Ouigo | no-frills high-speed travel → |
| Pacific Blue | value-oriented commercial hygiene brand → |
| Pella Lifestyle Series | premium wood-clad line within Pella portfolio → |
| Pixel Qi | alternative to e-ink for low-power devices ("marketPositioning") → |
| Pixel Qi | outdoor-readable LCD solution ("marketPositioning") → |
| Pontiac | performance division of General Motors → |
| Premium Economy | lower-cost alternative to Business Class ("marketPositioning") → |
| Premium Economy | value-focused upgrade over Economy Class ("marketPositioning") → |
| Premium Luxury Platinum | showcase of Cadillac luxury and technology → |
| Professional Products Division | premium professional haircare ("productPositioning") → |
| Professional Products Division | salon-exclusive ("productPositioning") → |
| Puma | performance-oriented → |
| Puma | sportstyle → |
| Puma (licensed watches) | sport-lifestyle → |
| Puma (licensed watches) | youth-oriented → |
| Qsuite | flagship business class product of Qatar Airways ("competitivePositioning") → |
| Ram | capability-oriented → |
| Ram | work-focused → |
| Ram Trucks | premium truck brand → |
| Real Simple | simple solutions for everyday life → |
| Redken | premium haircare brand → |
| Redken | professional salon brand → |
| Relic | accessible fashion → |
| Relic | casual lifestyle accessories → |
| Revlon | affordable beauty → |
| Revolution Money | competitor to traditional credit card networks ("competitivePositioning") → |
| Rothmans | premium ("marketPositioning") → |
| Saab 95 | premium brand → |
| Sasson Jeans | trendy and stylish denim at accessible prices → |
| Saturn L-Series | family car ("marketPositioning") → |
| Sean John | hip-hop inspired fashion → |
| Seattle’s Best Coffee | mass-market coffee → |
| Seattle’s Best Coffee | value-oriented coffee → |
| Simply | fresh taste → |
| Simply | simple ingredients → |
| Skagen | affordable luxury ("hasBrandPositioning") → |
| Skagen | minimalist lifestyle brand ("hasBrandPositioning") → |
| Skol | casual → |
| Skol | fun → |
| Skol | youthful → |
| Sky Broadband | major UK broadband provider → |
| Sky Kids | safe entertainment environment for kids → |
| Sony Urban Music | urban and hip hop specialist within Sony Music → |
| Sorel | fashion-forward cold-weather brand → |
| Sorel | premium winter footwear → |
| Speed Stick | affordable mass-market deodorant → |
| Standard of the World | benchmark for automotive excellence ("positionedBrandAs") → |
| Standard of the World | benchmark for luxury ("positionedBrandAs") → |
| Standard of the World | luxury leadership ("brandPositioningTheme") → |
| Standard of the World | quality leadership ("brandPositioningTheme") → |
| Standard of the World | technological leadership ("brandPositioningTheme") → |
| Suavitel | family-oriented → |
| Suavitel | value-oriented → |
| Sunbeam | mass-market → |
| Sunbeam | value-oriented → |
| TAG Heuer Carrera | sporty elegance → |
| TAG Heuer Formula 1 | entry-level TAG Heuer collection → |
| Taste the Feeling | universal, inclusive, everyday enjoyment → |
| The Limited | mid-priced fashion → |
| The Staubach Company | tenant-focused real estate advisory → |
| The Way the Earth Connects | global reach → |
| The Way the Earth Connects | network strength → |
| The Way the Earth Connects | seamless global travel experience → |
| The best or nothing | prestige → |
| The best or nothing | technological leadership → |
| The best or nothing | top-tier quality → |
| ThinkVision | enterprise displays ("marketPositioning") → |
| ThinkVision | professional-grade monitors ("marketPositioning") → |
| Today, Tomorrow, Toyota | durability → |
| Today, Tomorrow, Toyota | long-term value → |
| Today, Tomorrow, Toyota | reliability → |
| Touchstone Pictures | more adult-oriented than Disney’s main family-friendly brand → |
| Toyota Prius | fuel-efficient family car ("primaryMarketPositioning") → |
| Treasure & Bond | accessible fashion → |
| Treasure & Bond | casual everyday wear → |
| Trump Hotels | luxury → |
| Trump Hotels | upscale → |
| Trump International Hotel & Tower | five-star experience → |
| Trump International Hotel & Tower | prestige real estate → |
| Trump International Realty | luxury → |
| Trump International Realty | premium → |
| Trump National Golf Club | high-end golf and country club experience → |
| Trump Restaurants | luxury hospitality → |
| Trump Restaurants | upscale dining → |
| Uber Black | luxury ride option within Uber app → |
| Uniqlo | everyday wear → |
| Uniqlo | value for money → |
| Valentino | Italian craftsmanship → |
| Valentino | timeless elegance → |
| Vanity Fair | affordable luxury → |
| Vanity Fair | premium quality → |
| Victoria’s Secret | aspirational → |
| Victoria’s Secret | glamorous → |
| Victoria’s Secret | sexy → |
| Virgin Active | lifestyle-oriented health clubs → |
| Virgin Active | premium fitness facilities → |
| Virgin Mobile | value-oriented mobile services → |
| Virgin Mobile | youthful and irreverent branding → |
| Viva Aerobus | ultra low-cost carrier → |
| Vokal | celebrity-backed streetwear → |
| Waterman | luxury → |
| Waterman | premium → |
| We Are Professional Grade | premium truck brand within General Motors → |
| Wuling | mass-market → |
| Wuling | value-oriented → |
| Wynn Resorts | ultra-luxury → |
| Zappos | customer service–focused online retailer → |
| Zella | mid-range activewear → |
| Zodiac | heritage tool-watch brand → |
| Zodiac | mid-range luxury → |
| smart | compact premium mobility → |
| smart | urban lifestyle brand → |
| Škoda | value-oriented brand ("brandPositionWithinVolkswagenGroup") → |