Consumer Products Division

E27576

The Consumer Products Division is L'Oréal's mass-market business unit that develops and markets widely accessible beauty and personal care brands sold through supermarkets, drugstores, and other retail channels.

All labels observed (1)

Label Occurrences
Consumer Products Division canonical 1

How this entity was disambiguated

Statements (49)

Predicate Object
instanceOf business unit
division
organizational unit
belongsToSector fast-moving consumer goods
brandPortfolio Dark and Lovely
Essie
L'Oréal
surface form: Garnier

L'Oréal
surface form: L'Oréal Paris

Maybelline New York
NYX Professional Makeup
Stylius
brandPositioning affordable quality
mass prestige
businessModel mass-market
competitor Beiersdorf mass-market brands
Procter & Gamble mass-market beauty units
Unilever
surface form: Unilever beauty and personal care division
coreActivity development of beauty products
distribution of beauty products
marketing of beauty products
distributionModel indirect distribution through retailers
geographicScope global
headquartersLocation Clichy, Hauts-de-Seine, France
surface form: Clichy, France
industry beauty products
cosmetics
personal care
marketSegment mainstream beauty market
mass-market consumers
owner L'Oréal
parentOrganization L'Oréal
surface form: L'Oréal Group
partOf L'Oréal
productCategory beauty
cosmetics
personal care
productType hair care
hair color
hygiene products
makeup
skin care
salesChannel drugstores
e-commerce
hypermarkets
mass retail chains
supermarkets
strategicFocus democratization of beauty
targetCustomer men
women
young adults
valueProposition accessible beauty for all

How these facts were elicited

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

L'Oréal hasDivision Consumer Products Division