Consumer Products Division
E27576
The Consumer Products Division is L'Oréal's mass-market business unit that develops and markets widely accessible beauty and personal care brands sold through supermarkets, drugstores, and other retail channels.
Statements (49)
| Predicate | Object |
|---|---|
| instanceOf |
business unit
ⓘ
division ⓘ organizational unit ⓘ |
| belongsToSector | fast-moving consumer goods ⓘ |
| brandPortfolio |
Dark and Lovely
ⓘ
Essie ⓘ L'Oréal ⓘ
surface form:
Garnier
L'Oréal ⓘ
surface form:
L'Oréal Paris
Maybelline New York ⓘ NYX Professional Makeup ⓘ Stylius ⓘ |
| brandPositioning |
affordable quality
ⓘ
mass prestige ⓘ |
| businessModel | mass-market ⓘ |
| competitor |
Beiersdorf mass-market brands
ⓘ
Procter & Gamble mass-market beauty units ⓘ Unilever ⓘ
surface form:
Unilever beauty and personal care division
|
| coreActivity |
development of beauty products
ⓘ
distribution of beauty products ⓘ marketing of beauty products ⓘ |
| distributionModel | indirect distribution through retailers ⓘ |
| geographicScope | global ⓘ |
| headquartersLocation |
Clichy, Hauts-de-Seine, France
ⓘ
surface form:
Clichy, France
|
| industry |
beauty products
ⓘ
cosmetics ⓘ personal care ⓘ |
| marketSegment |
mainstream beauty market
ⓘ
mass-market consumers ⓘ |
| owner | L'Oréal ⓘ |
| parentOrganization |
L'Oréal
ⓘ
surface form:
L'Oréal Group
|
| partOf | L'Oréal ⓘ |
| productCategory |
beauty
ⓘ
cosmetics ⓘ personal care ⓘ |
| productType |
hair care
ⓘ
hair color ⓘ hygiene products ⓘ makeup ⓘ skin care ⓘ |
| salesChannel |
drugstores
ⓘ
e-commerce ⓘ hypermarkets ⓘ mass retail chains ⓘ supermarkets ⓘ |
| strategicFocus | democratization of beauty ⓘ |
| targetCustomer |
men
ⓘ
women ⓘ young adults ⓘ |
| valueProposition | accessible beauty for all ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.