NYX Professional Makeup

E148609

NYX Professional Makeup is a popular, affordable cosmetics brand known for its wide range of highly pigmented, trend-driven makeup products favored by both professionals and everyday consumers.

All labels observed (1)

Label Occurrences
NYX Professional Makeup canonical 1

How this entity was disambiguated

Statements (50)

Predicate Object
instanceOf cosmetics brand
makeup brand
subsidiary
acquiredBy L'Oréal
acquisitionYear 2014
availableIn Asia
Europe
Latin America
North America
brandFocus color cosmetics
professional-quality formulas
countryOfOrigin United States of America
surface form: United States
customerSegment Gen Z
millennials
foundedBy Toni Ko
foundedIn California, United States
surface form: California

Los Angeles
United States of America
surface form: United States
hasGlobalPresence true
hasProduct blush
brow products
concealer
eyeliner
eyeshadow
foundation
highlighter
lip gloss
lipstick
mascara
setting spray
headquartersLocation California, United States
surface form: California

Los Angeles
United States of America
surface form: United States
industry beauty
cosmetics
knownFor affordable makeup products
highly pigmented makeup
trend-driven makeup products
marketingChannel influencer collaborations
social media
marketPosition mass-market
parentCompany L'Oréal
pricePositioning affordable
productType cosmetics
makeup
soldAt beauty retailers
drugstores
online stores
targetAudience everyday consumers
professional makeup artists

How these facts were elicited

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Consumer Products Division brandPortfolio NYX Professional Makeup