Maybelline New York

E28311
beauty brand cosmetics brand makeup brand

Maybelline New York is a major American cosmetics and beauty brand known worldwide for its mass-market makeup products.

Try in SPARQL Jump to: Surface forms Statements Referenced by

All labels observed (5)

Label Occurrences
Maybelline New York canonical 12
Maybelline 8
Maybelline eye products 1

Statements (58)

Predicate Object
instanceOf beauty brand ⓘ
cosmetics brand ⓘ
makeup brand ⓘ
associatedWith New York fashion scene ⓘ
brandOf L'Oréal ⓘ
brandPositioning affordable ⓘ
fashion-inspired ⓘ
trend-focused ⓘ
countryOfOrigin United States of America ⓘ
surface form: United States
distributionChannel drugstores ⓘ
mass retailers ⓘ
online stores ⓘ
supermarkets ⓘ
foundedBy Thomas Lyle Williams ⓘ
headquartersCountry United States of America ⓘ
surface form: United States
headquartersLocation New York ⓘ
New York City ⓘ
inception 1915 ⓘ
industry beauty industry ⓘ
cosmetics industry ⓘ
marketingChannel digital advertising ⓘ
social media campaigns ⓘ
television advertising ⓘ
marketSegment drugstore cosmetics ⓘ
mass-market ⓘ
namedAfter Mabel Williams ⓘ
notableProduct Colossal mascara ⓘ
Fit Me foundation ⓘ
Great Lash mascara ⓘ
Maybelline New York self-linksurface differs ⓘ
surface form: SuperStay lipstick
operatesIn Africa ⓘ
Asia ⓘ
Europe ⓘ
Latin America ⓘ
Middle East ⓘ
North America ⓘ
originalName Maybelline New York self-linksurface differs ⓘ
surface form: Maybelline
parentCompany L'Oréal ⓘ
productType cosmetics ⓘ
makeup ⓘ
skincare products ⓘ
sells blush ⓘ
brow products ⓘ
concealer ⓘ
eyeliner ⓘ
eyeshadow ⓘ
foundation ⓘ
lipstick ⓘ
mascara ⓘ
nail polish ⓘ
powder ⓘ
primer ⓘ
slogan Maybe she's born with it. Maybe it's Maybelline. ⓘ
targetMarket men ⓘ
teens ⓘ
women ⓘ
uses celebrity endorsements ⓘ
influencer marketing ⓘ

Referenced by (23)

Full triples — surface form annotated when it differs from this entity's canonical label.

L'Oréal → ownsBrand → Maybelline New York ⓘ
Consumer Products Division → brandPortfolio → Maybelline New York ⓘ
Maybelline New York → originalName → Maybelline New York self-linksurface differs ⓘ
this entity surface form: Maybelline
Maybelline New York → notableProduct → Maybelline New York self-linksurface differs ⓘ
this entity surface form: SuperStay lipstick
Great Lash mascara → brand → Maybelline New York ⓘ
Great Lash mascara → manufacturer → Maybelline New York ⓘ
this entity surface form: Maybelline
Great Lash mascara → associatedBrand → Maybelline New York ⓘ
Great Lash mascara → productLine → Maybelline New York ⓘ
this entity surface form: Maybelline eye products
Fit Me foundation → brand → Maybelline New York ⓘ
Fit Me foundation → manufacturer → Maybelline New York ⓘ
Colossal mascara → brand → Maybelline New York ⓘ
Colossal mascara → manufacturer → Maybelline New York ⓘ
Thomas Lyle Williams → founded → Maybelline New York ⓘ
this entity surface form: Maybelline
Thomas Lyle Williams → hasBrand → Maybelline New York ⓘ
this entity surface form: Maybelline
Thomas Lyle Williams → associatedWith → Maybelline New York ⓘ
Adriana Lima → modeledFor → Maybelline New York ⓘ
this entity surface form: Maybelline
Miranda Kerr → modeledFor → Maybelline New York ⓘ
Mabel Williams → namesakeOf → Maybelline New York ⓘ
this entity surface form: Maybelline
Mabel Williams → namesakeOf → Maybelline New York ⓘ
Mabel Williams → inspirationFor → Maybelline New York ⓘ
this entity surface form: brand name "Maybelline"
Mabel Williams → associatedWith → Maybelline New York ⓘ
this entity surface form: Maybelline
Mabel Williams → associatedWith → Maybelline New York ⓘ
Mabel Williams → founderOf → Maybelline New York ⓘ
subject surface form: Thomas Lyle Williams
this entity surface form: Maybelline