Maybelline New York

E28311

beauty brand cosmetics brand makeup brand

Maybelline New York is a major American cosmetics and beauty brand known worldwide for its mass-market makeup products.

Predicate	Object
instanceOf	beauty brand → cosmetics brand → makeup brand →
associatedWith	New York fashion scene →
brandOf	L'Oréal →
brandPositioning	affordable → fashion-inspired → trend-focused →
countryOfOrigin	United States →
distributionChannel	drugstores → mass retailers → online stores → supermarkets →
foundedBy	Thomas Lyle Williams →
headquartersCountry	United States →
headquartersLocation	New York → New York City →
inception	1915 →
industry	beauty industry → cosmetics industry →
marketingChannel	digital advertising → social media campaigns → television advertising →
marketSegment	drugstore cosmetics → mass-market →
namedAfter	Mabel Williams →
notableProduct	Colossal mascara → Fit Me foundation → Great Lash mascara → SuperStay lipstick →
operatesIn	Africa → Asia → Europe → Latin America → Middle East → North America →
originalName	Maybelline →
parentCompany	L'Oréal →
productType	cosmetics → makeup → skincare products →
sells	blush → brow products → concealer → eyeliner → eyeshadow → foundation → lipstick → mascara → nail polish → powder → primer →
slogan	Maybe she's born with it. Maybe it's Maybelline. →
targetMarket	men → teens → women →
uses	celebrity endorsements → influencer marketing →

Subject (surface form when different)	Predicate
Consumer Products Division →	brandPortfolio
Maybelline New York ("SuperStay lipstick") →	notableProduct
Maybelline New York ("Maybelline") →	originalName
L'Oréal →	ownsBrand