Mercury

E6367

Mercury was an American automobile marque of the Ford Motor Company known for producing mid-priced cars positioned between Ford and Lincoln.


Statements (50)
Predicate Object
instanceOf automobile marque
brand
brandPositioning above Ford in price and features
below Lincoln in luxury and price
continent North America
country United States
dissolutionDate 2010
eraOfGreatestPopularity 1950s
1960s
1970s
firstModelYear 1939
foundedBy Edsel Ford
Ford Motor Company
headquartersLocation Dearborn, Michigan
inception 1938
industry automotive industry
lastModelYear 2011
logo stylized profile of the Roman god Mercury (various eras)
manufacturer Ford Motor Company
marketPosition mid-priced cars
notableBodyStyle coupes
full-size sedans
mid-size sedans
station wagons
notableModel Mercury Cougar
Mercury Grand Marquis
Mercury Marauder
Mercury Mariner
Mercury Milan
Mercury Montego
Mercury Monterey
Mercury Mountaineer
Mercury Sable
owner Ford Motor Company
parentCompany Ford Motor Company
platformSharingWith Ford
Lincoln
positionedBetween Ford
Lincoln
productType automobiles
reasonForDiscontinuation brand consolidation within Ford Motor Company
declining sales
segment light trucks
passenger cars
sport utility vehicles
soldInCountry Canada
Mexico
Middle Eastern markets
United States
targetMarket customers seeking vehicles between Ford and Lincoln in price and features


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