Merkur

E8610

Ford Motor Company division automotive marque executive car model passenger car model

Merkur was a short-lived automotive marque created by Ford in the 1980s to sell European-designed performance and luxury cars in the North American market.

Aliases (2)

Merkur Scorpio ×7
Merkur XR4Ti ×7

Statements (48)

Predicate	Object
instanceOf	Ford Motor Company division → automotive marque → executive car model → passenger car model →
basedOn	Ford Scorpio → Ford Sierra XR4i →
bodyStyle	five-door hatchback → three-door hatchback →
countryOfOrigin	United States →
endTime	1989 →
introducedModel	Merkur Scorpio → Merkur XR4Ti →
layout	front-engine, rear-wheel-drive layout → front-engine, rear-wheel-drive layout →
marketedAs	European-designed luxury car brand → European-designed performance car brand →
marketedBy	Merkur → Merkur →
nameLanguage	German →
nameMeaning	Mercury (German name of the Roman god) →
notableCharacteristic	European engineering for North American buyers →
operatedIn	Canada → North America → United States →
parentCompany	Ford Motor Company →
positionedAgainst	Audi → BMW → Saab →
positionedAs	import alternative sold by domestic manufacturer →
productionEnd	1989 → 1989 → 1989 →
productionStart	1985 → 1985 → 1988 →
reasonForDiscontinuation	federalization costs → poor sales → unfavorable exchange rates →
relatedBrand	Mercury →
salesChannel	Lincoln-Mercury dealer network →
segment	luxury cars → performance cars →
shortLived	true →
soldThrough	Lincoln-Mercury dealers →
startTime	1985 →
targetMarket	North American market →
usedDesignsFrom	Ford of Europe →
usedPlatformFrom	Ford of Europe →

Referenced by (8)

Subject (surface form when different)	Predicate
Merkur Scorpio → Merkur XR4Ti →	marketedBy
Lincoln-Mercury dealer network →	associatedBrand
Merkur Scorpio →	brand
Ford Motor Company →	formerBrand
Merkur XR4Ti →	manufacturer
Lincoln-Mercury dealer network →	soldBrand
Merkur XR4Ti →	soldUnderNameplate