Merkur

E8610

Merkur was a short-lived automotive marque created by Ford in the 1980s to sell European-designed performance and luxury cars in the North American market.

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All labels observed (1)

Label Occurrences
Merkur canonical 10

Statements (48)

Predicate Object
instanceOf Ford Motor Company division
automotive marque
executive car model
passenger car model
basedOn Ford Scorpio
Merkur XR4Ti
surface form: Ford Sierra XR4i
bodyStyle five-door hatchback
three-door hatchback
countryOfOrigin United States of America
surface form: United States
endTime 1989
introducedModel Merkur Scorpio
Merkur XR4Ti
layout front-engine, rear-wheel-drive layout
front-engine, rear-wheel-drive layout
marketedAs European-designed luxury car brand
European-designed performance car brand
marketedBy Merkur self-linksurface differs
Merkur self-linksurface differs
nameLanguage German
nameMeaning Mercury (German name of the Roman god)
notableCharacteristic European engineering for North American buyers
operatedIn Canada
North America
United States of America
surface form: United States
parentCompany Ford Motor Company
positionedAgainst Audi
BMW
Saab Automobile
surface form: Saab
positionedAs import alternative sold by domestic manufacturer
productionEnd 1989
1989
1989
productionStart 1985
1985
1988
reasonForDiscontinuation federalization costs
poor sales
unfavorable exchange rates
relatedBrand Mercury
salesChannel Lincoln-Mercury dealer network
segment luxury cars
performance cars
shortLived true
soldThrough Lincoln-Mercury dealers
startTime 1985
targetMarket North American market
usedDesignsFrom Ford Motor Company
surface form: Ford of Europe
usedPlatformFrom Ford Motor Company
surface form: Ford of Europe

Referenced by (10)

Full triples — surface form annotated when it differs from this entity's canonical label.

Merkur marketedBy Merkur self-linksurface differs
subject surface form: Merkur XR4Ti
Merkur marketedBy Merkur self-linksurface differs
subject surface form: Merkur Scorpio
Merkur XR4Ti manufacturer Merkur
Merkur Scorpio brand Merkur
Merkur vehicles manufacturer Merkur
subject surface form: Merkur XR4Ti
Merkur vehicles manufacturer Merkur
subject surface form: Merkur Scorpio