Lincoln-Mercury dealer network
E47495
The Lincoln-Mercury dealer network was a chain of U.S. automobile dealerships that sold and serviced Ford’s Lincoln and Mercury vehicles, and briefly handled the Merkur brand.
Aliases (2)
Statements (48)
| Predicate | Object |
|---|---|
| instanceOf |
automobile dealership network
→
retail distribution network → |
| associatedBrand |
Lincoln
→
Mercury → Merkur → |
| brandLifecycleContext |
continued for Lincoln after Mercury brand discontinuation
→
lost Mercury franchise when Mercury brand was phased out → |
| brandPositioning |
Ford Motor Company upscale brands
→
|
| brandRelationship |
exclusive Lincoln and Mercury franchised dealers
→
|
| country |
United States
→
|
| distributionChannelFor |
Lincoln vehicles
→
Mercury vehicles → Merkur vehicles → |
| focus |
after-sales service
→
new vehicle sales → used vehicle sales → |
| geographicScope |
nationwide in the United States
→
|
| handledBrandPeriod |
Merkur in the 1980s
→
|
| historicalNote |
served as the primary U.S. retail outlet for Lincoln and Mercury vehicles for decades
→
|
| industry |
automobile sales
→
automotive retail → |
| linkedTo |
Lincoln division of Ford Motor Company
→
Mercury division of Ford Motor Company → |
| market |
luxury vehicles
→
mid-priced vehicles → |
| operatedBy |
Ford Motor Company
→
|
| organizationalForm |
franchised dealership network
→
|
| parentOrganization |
Ford Motor Company
→
|
| primaryProductType |
light trucks
→
passenger cars → |
| region |
North America
→
|
| relationshipToFordDealerNetwork |
parallel network focused on Lincoln and Mercury rather than Ford-branded vehicles
→
|
| salesChannelType |
brick-and-mortar dealerships
→
|
| serviceProvided |
parts and accessories sales
→
vehicle sales → vehicle servicing → warranty repairs → |
| soldBrand |
Lincoln
→
Mercury → Merkur → |
| typicalOwnerType |
independent franchisee
→
|
| typicalServices |
collision repair referrals or facilities
→
financing and leasing arrangements → trade-in appraisal → |
| vehicleCategorySold |
SUVs
→
coupes → light trucks → sedans → |
Referenced by (3)
| Subject (surface form when different) | Predicate |
|---|---|
|
Merkur Scorpio
("Merkur division of Lincoln-Mercury")
→
|
introducedBy |
|
Merkur
→
|
salesChannel |
|
Merkur XR4Ti
("Lincoln-Mercury dealers")
→
|
soldBy |