Merkur in the 1980s

E257633

Merkur in the 1980s was a short-lived Ford Motor Company marque that sold European-derived performance and luxury cars in the U.S. market.

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All labels observed (1)

Label Occurrences
Merkur in the 1980s canonical 1

Statements (48)

Predicate Object
instanceOf Ford Motor Company division
automobile marque
compact sports hatchback
mid-size luxury hatchback
activePeriodEnd 1989
activePeriodStart 1985
assemblyLocationForScorpio Germany
assemblyLocationForXR4Ti Germany
basedOn Ford Scorpio
Merkur XR4Ti
surface form: Ford Sierra XR4i
bodyStyle five-door hatchback
three-door hatchback
brandingLanguage German name and imagery
brandingStrategy imported European Fords under distinct marque
competitor Audi
BMW
Saab Automobile
surface form: Saab

Volvo Cars
surface form: Volvo
countryOfOperation United States of America
surface form: United States
decadeOfPrimaryActivity 1980s
drivetrainLayout rear-wheel drive
rear-wheel drive
engineConfiguration turbocharged inline-four engine
logoTheme stylized winged emblem
manufacturer Ford Europe
surface form: Ford of Europe

Ford Europe
surface form: Ford of Europe
market North American market
marketedBy Merkur vehicles
surface form: Merkur (automobile marque)

Merkur vehicles
surface form: Merkur (automobile marque)
parentOrganization Ford Motor Company
positioningRelativeToFord above Mercury in price and equipment
primaryModel Merkur Scorpio
Merkur XR4Ti
productType luxury car
passenger car
performance car
reasonForDiscontinuation federalization and certification costs
limited sales volume
unfavorable exchange rates
salesChannel Lincoln-Mercury dealers
salesEnd 1989
1989
salesRegion Canada
United States of America
surface form: United States
salesStart 1985
1988
targetSegment European-style performance car buyers
near-luxury car buyers

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.