Mercury (automobile brand)

E67827
automobile marque defunct motor vehicle manufacturer

Mercury was a mid-priced American automobile marque of the Ford Motor Company, created under Edsel Ford’s direction to bridge the gap between Ford and Lincoln in the company’s lineup.

Observed surface forms (4)

Surface form As subject As object
Mercury brand 0 1
Mercury division of Ford 0 1
Mercury division of Ford Motor Company 0 1
Mercury vehicles 0 1

Statements (48)

Predicate Object
instanceOf automobile marque →
defunct motor vehicle manufacturer →
brandOf Ford Motor Company →
corporateSlogan “Imagine Yourself in a Mercury” →
“The Sign of the Cat” →
country United States of America →
surface form: United States
discontinuedBy Ford Motor Company →
dissolved 2010 →
firstModelYear 1939 →
foundedBy Edsel Ford →
headquartersLocation Dearborn, Michigan, United States →
surface form: Dearborn, Michigan
inception 1938 →
industry automotive industry →
introducedAs companion make to Ford →
lastModelYear 2011 →
logoFeature stylized “M” →
marketPosition mid-priced brand →
notableModel Mercury Capri →
Mercury Comet →
Mercury Cougar →
Mercury Eight →
Mercury Grand Marquis →
Mercury Mariner →
Mercury Grand Marquis →
surface form: Mercury Marquis

Mercury Milan →
Mercury Montego →
Mercury Monterey →
surface form: Mercury Monterey (minivan)

Mercury Mountaineer →
Mercury Sable →
Mercury Topaz →
Mercury Tracer →
Mercury Villager →
owner Ford Motor Company →
parentCompany Ford Motor Company →
positionedBetween Ford Motor Company →
surface form: Ford

Lincoln →
product light trucks →
passenger cars →
sport utility vehicles →
reasonForDiscontinuation brand consolidation →
declining sales →
regionServed Caribbean →
Middle East →
North America →
segment mid-range →
near-luxury →
targetMarket buyers not yet ready for Lincoln →
buyers upgrading from Ford →

Referenced by (5)

Full triples — surface form annotated when it differs from this entity's canonical label.

Edsel Ford → associatedWith → Mercury (automobile brand) →
Mercury Mariner → category → Mercury (automobile brand) →
this entity surface form: Mercury vehicles
Mercury Milan → discontinuedWith → Mercury (automobile brand) →
this entity surface form: Mercury brand
Lincoln-Mercury dealer network → linkedTo → Mercury (automobile brand) →
this entity surface form: Mercury division of Ford Motor Company
Mercury Monterey → soldByDivision → Mercury (automobile brand) →
this entity surface form: Mercury division of Ford