“The Sign of the Cat”

E339534

“The Sign of the Cat” was a long-running advertising slogan used to promote Mercury automobiles by emphasizing their sleek, powerful, and feline-inspired image.

All labels observed (2)

Label Occurrences
"The Sign of the Cat" 1
“The Sign of the Cat” canonical 1

How this entity was disambiguated

Statements (38)

Predicate Object
instanceOf advertising slogan
marketing campaign tagline
appliedTo Mercury Cougar
other Mercury performance-oriented models
associatedWith Mercury (automobile brand)
brandingElement cat imagery
references to a cat’s roar or growl
references to claws or paw prints
brandPositioning emphasis on excitement and performance
sporty alternative to more conservative cars
countryOfOrigin United States of America
surface form: United States
emphasized feline-inspired image of Mercury automobiles
powerful image of Mercury automobiles
sleek image of Mercury automobiles
hasMotive create a memorable, animal-based brand image
differentiate Mercury from Ford and Lincoln
language English
marketingTheme cat-like agility
performance
style
medium dealership promotional materials
print advertisements
television commercials
relatedTo Mercury brand identity
Mercury performance marketing
sloganText “The Sign of the Cat” self-linksurface differs
surface form: "The Sign of the Cat"
sponsor Mercury (automobile brand)
surface form: Mercury division of Ford Motor Company
targetIndustry automotive industry
targetMarket buyers seeking sporty cars
buyers seeking stylish mid-priced vehicles
timePeriod used during the late 1960s and 1970s
tone bold
confident
performance-focused
usedFor promoting Mercury automobiles
usedIn North American advertising campaigns
visualStyle dramatic, action-oriented imagery
focus on sleek car silhouettes

How these facts were elicited

Referenced by (2)

Full triples — surface form annotated when it differs from this entity's canonical label.

Mercury (automobile brand) corporateSlogan “The Sign of the Cat”
“The Sign of the Cat” sloganText “The Sign of the Cat” self-linksurface differs
subject surface form: The Sign of the Cat
this entity surface form: "The Sign of the Cat"