motto
C109
concept
A motto is a short, memorable phrase that expresses the guiding principle, ideal, or purpose of a person, group, or organization.
All labels observed (129)
| Label | Occurrences |
|---|---|
| motto canonical | 543 |
| slogan | 273 |
| Latin motto | 112 |
| political slogan | 101 |
| advertising slogan | 90 |
| military motto | 73 |
| catchphrase | 61 |
| national motto | 56 |
| official motto | 50 |
| English-language motto | 32 |
| quotation | 31 |
| marketing tagline | 30 |
| city motto | 28 |
| phrase | 28 |
| school motto | 24 |
| state motto | 22 |
| Olympic motto | 17 |
| civic motto | 17 |
| organizational motto | 17 |
| aphorism | 16 |
| rallying cry | 13 |
| tagline | 13 |
| political motto | 12 |
| institutional motto | 10 |
| marketing campaign tagline | 10 |
| brand slogan | 8 |
| educational motto | 8 |
| military creed | 8 |
| religious motto | 8 |
| French phrase | 7 |
| family motto | 7 |
| heraldic motto | 7 |
| municipal motto | 7 |
| promotional motto | 7 |
| corporate slogan | 6 |
| proverb | 6 |
| revolutionary slogan | 6 |
| regimental motto | 5 |
| royal motto | 5 |
| English motto | 4 |
| French motto | 4 |
| patriotic motto | 4 |
| sports motto | 4 |
| unit motto | 4 |
| company motto | 3 |
| corporate motto | 3 |
| episcopal motto | 3 |
| fictional motto | 3 |
| football club motto | 3 |
| institutional slogan | 3 |
| police motto | 3 |
| quote | 3 |
| sports event motto | 3 |
| Filipino-language motto | 2 |
| Latin-inspired motto | 2 |
| Olympic slogan | 2 |
| United States Air Force motto | 2 |
| academic motto | 2 |
| chivalric motto | 2 |
| clan motto | 2 |
| club motto | 2 |
| county motto | 2 |
| government motto | 2 |
| historic motto | 2 |
| moral maxim | 2 |
| naval motto | 2 |
| papal motto | 2 |
| personal motto | 2 |
| prosperity slogan | 2 |
| provincial motto | 2 |
| software development motto | 2 |
| university motto translation | 2 |
| BBC motto | 1 |
| Bauhaus motto | 1 |
| Black women’s club movement motto | 1 |
| Carlist motto | 1 |
| Danish motto | 1 |
| Harley-Davidson motto | 1 |
| IBM slogan | 1 |
| Indian national motto | 1 |
| Japanese military motto | 1 |
| Jesuit motto | 1 |
| Latin motto translation | 1 |
| Marian motto | 1 |
| Perl motto | 1 |
| Romanian motto | 1 |
| Romanian national motto | 1 |
| Swedish-language motto | 1 |
| United States Army motto | 1 |
| artist's motto | 1 |
| athletic department motto | 1 |
| battle motto | 1 |
| component of university motto | 1 |
| design motto | 1 |
| ecclesiastical motto | 1 |
| guiding motto | 1 |
| guiding slogan | 1 |
| house motto | 1 |
| humanist motto | 1 |
| humanistic motto | 1 |
| humanitarian motto | 1 |
| ideological slogan | 1 |
| imperial motto | 1 |
| inspirational motto | 1 |
| inspirational phrase | 1 |
| literary motto | 1 |
| medal motto | 1 |
| medieval motto | 1 |
| motivational phrase | 1 |
| motivational slogan | 1 |
| motto of Canada | 1 |
| motto of an educational institution | 1 |
| motto of the United States | 1 |
| national motto of India | 1 |
| party motto | 1 |
| philosophical motto | 1 |
| poetic motto | 1 |
| policy motto | 1 |
| post–Civil War motto | 1 |
| rescue motto | 1 |
| school district motto | 1 |
| search and rescue motto | 1 |
| squadron motto | 1 |
| territorial motto | 1 |
| theological motto | 1 |
| trade union motto | 1 |
| traditional motto | 1 |
| transit agency slogan | 1 |
| warrior ethos | 1 |