motto

A motto is a short, memorable phrase that expresses the guiding principle, ideal, or purpose of a person, group, or organization.

Observed surface forms (67)

• slogan ×42
• military motto ×21
• political slogan ×21
• Latin motto ×20
• advertising slogan ×19
• national motto ×17
• official motto ×14
• English-language motto ×7
• Olympic motto ×6
• marketing tagline ×6

• brand slogan ×5
• state motto ×5
• catchphrase ×4
• corporate slogan ×4
• institutional motto ×4
• phrase ×4
• quotation ×4
• French phrase ×3
• aphorism ×3
• marketing campaign tagline ×3
• organizational motto ×3
• promotional motto ×3
• rallying cry ×3
• United States Air Force motto ×2
• chivalric motto ×2
• city motto ×2
• civic motto ×2
• episcopal motto ×2
• heraldic motto ×2
• moral maxim ×2
• school motto ×2
• tagline ×2
• BBC motto ×1
• Bauhaus motto ×1
• French motto ×1
• IBM slogan ×1
• Japanese military motto ×1
• Jesuit motto ×1
• Latin-inspired motto ×1
• Marian motto ×1
• Olympic slogan ×1
• Swedish-language motto ×1
• United States Army motto ×1
• club motto ×1
• county motto ×1
• guiding motto ×1
• historic motto ×1
• imperial motto ×1
• medieval motto ×1
• military creed ×1
• motto of Canada ×1
• motto of the United States ×1
• municipal motto ×1
• national motto of India ×1
• patriotic motto ×1
• police motto ×1
• prosperity slogan ×1
• proverb ×1
• provincial motto ×1
• quote ×1
• religious motto ×1
• revolutionary slogan ×1
• royal motto ×1
• sports event motto ×1
• transit agency slogan ×1
• university motto translation ×1
• warrior ethos ×1

Instances (225)

• “Watchful for the Country”
  surface form: Watchful for the Country
• Building America via concept surface "corporate slogan"
• Veritas
• Stories That Matter
• The City That Works via concept surface "civic motto"
• Games Wide Open via concept surface "Olympic motto"
• Come Together in Lillehammer via concept surface "Olympic slogan"
• Semper Supra
• Cognitio, sapientia, humanitas via concept surface "Latin motto"
• In God We Trust via concept surface "national motto"
• Golden Rule via concept surface "moral maxim"
• "L'union fait la force"
  surface form: L'union fait la force
• Don't Panic via concept surface "catchphrase"
• "All for one and one for all"
  surface form: All for one and one for all
• Equal Justice Under Law (associated with the Supreme Court building inscription)
  surface form: Equal Justice Under Law
• Bóg, Honor, Ojczyzna via concept surface "national motto"
• Fiat Lux
• “Semper Occultus” (attributed, unofficial)
  surface form: Semper Occultus
• Inspire to Achieve
• Ad maiorem Dei gloriam via concept surface "Latin motto"
• A Race We Can Win. A Race We Must Win. via concept surface "slogan"
• On the Move with You via concept surface "slogan"
• Russia Without Putin via concept surface "political slogan"
• A Chicken in Every Pot and a Car in Every Garage via concept surface "prosperity slogan"
• Bhinneka Tunggal Ika via concept surface "national motto"
• Remember the Alamo via concept surface "slogan"
• Post Tenebras Lux via concept surface "Latin motto"
• Guardians of the Game
• Nullius in verba (motto of the Royal Society)
  surface form: Nullius in verba
• One Vision, One Identity, One Community
• Per Ardua ad Astra
• Concilio et Labore
• Fidelis ad Mortem
• Ditat Deus via concept surface "state motto"
• Liberté, Égalité, Fraternité via concept surface "political slogan"
• !ke e: ǀxarra ǁke via concept surface "national motto"
• E pluribus unum (shared national motto) via concept surface "national motto"
  surface form: E pluribus unum
• Aim High ... Fly-Fight-Win via concept surface "military motto"
• Semper Fidelis
• Semper Paratus
• Truth and Service via concept surface "institutional motto"
• Impossible is Nothing via concept surface "advertising slogan"
• Satyameva Jayate
• Find New Roads via concept surface "advertising slogan"
• Whither the Fates Carry [Us]
• Quo Fata Ferunt via concept surface "national motto"
• This We'll Defend
  surface form: "This We'll Defend"
• L’Empire, c’est la paix (associated with Napoleon III) via concept surface "political slogan"
  surface form: L’Empire, c’est la paix
• United in diversity
• King of Battle