Chiat/Day

E38965

advertising agency company

Chiat/Day is a pioneering American advertising agency best known for creating Apple’s iconic “1984” Super Bowl commercial and other influential, award-winning campaigns.

Aliases (1)

TBWA\Chiat\Day ×2

Statements (47)

Predicate	Object
instanceOf	advertising agency → company →
awardReceived	Cannes Lions awards → Clio Awards → Effie Awards →
basedIn	California → New York →
client	Apple Inc. → Energizer → Nike, Inc. → Nynex →
country	United States →
countryOfOrigin	United States →
fieldOfWork	brand strategy → creative advertising → television commercials →
founder	Guy Day → Jay Chiat →
genre	creative agency →
hasInfluenced	Apple Inc. brand image → Super Bowl advertising standards → creative culture in U.S. advertising →
hasPart	TBWA\Chiat\Day →
industry	advertising → marketing →
knownFor	Super Bowl advertising → high-profile television commercials → innovative creative culture →
location	Los Angeles → New York City →
notableEmployee	Jeff Goodby → Lee Clow → Rich Silverstein → Steve Hayden →
notableFor	award-winning advertising campaigns → creating Apple’s 1984 Super Bowl commercial → pioneering creative advertising in the United States →
notableWork	Apple "1984" commercial → Apple "Think Different" campaign → Apple Macintosh launch campaign → Energizer Bunny campaign → Nike advertising campaigns → Nynex Yellow Pages campaign →
parentOrganization	Omnicom Group → TBWA Worldwide →
sloganCreatedForClient	"Think Different" →
successor	TBWA\Chiat\Day →

Referenced by (4)

Subject (surface form when different)	Predicate
1984 Super Bowl commercial →	agency
Super Bowl XVIII →	commercialAgency
Chiat/Day ("TBWA\Chiat\Day") →	hasPart
Chiat/Day ("TBWA\Chiat\Day") →	successor