1984 Super Bowl commercial
E6179
The 1984 Super Bowl commercial is Apple’s iconic, dystopian-themed television ad directed by Ridley Scott that introduced the Macintosh and revolutionized the concept of Super Bowl advertising.
Observed surface forms (1)
| Surface form | Occurrences |
|---|---|
| Apple 1984 commercial | 1 |
Statements (52)
| Predicate | Object |
|---|---|
| instanceOf |
Apple advertisement
ⓘ
Super Bowl commercial ⓘ cultural icon ⓘ television commercial ⓘ |
| advertiser |
Apple Inc.
ⓘ
surface form:
Apple Computer, Inc.
|
| agency | Chiat/Day ⓘ |
| alsoKnownAs |
1984 Macintosh commercial
ⓘ
1984 Super Bowl commercial ⓘ
surface form:
Apple 1984 commercial
|
| awarded |
Advertising Age's Greatest Commercial of All Time
ⓘ
Clio Award ⓘ |
| brand |
Apple Inc.
ⓘ
surface form:
Apple Computer, Inc.
|
| broadcastNetwork | CBS ⓘ |
| budget | $900,000 (approximate) ⓘ |
| campaignFor | launch of Macintosh personal computer ⓘ |
| countryOfOrigin |
United States of America
ⓘ
surface form:
United States
|
| creativeDirector | Lee Clow ⓘ |
| director | Ridley Scott ⓘ |
| distribution | television broadcast ⓘ |
| featuresCharacter |
Big Brother-like figure
ⓘ
female athlete with a hammer ⓘ |
| filmedAt |
Shepperton
ⓘ
surface form:
Shepperton Studios
|
| filmedIn |
London, England
ⓘ
surface form:
London
|
| firstAiredInMarket | Twin Falls, Idaho ⓘ |
| firstBroadcastDate | 1984-01-22 ⓘ |
| firstBroadcastDuring | Super Bowl XVIII ⓘ |
| genre | dystopian ⓘ |
| impact |
elevated Apple brand identity
ⓘ
popularized cinematic style in TV advertising ⓘ redefined Super Bowl advertising as a major cultural event ⓘ |
| inspiredBy | George Orwell's novel Nineteen Eighty-Four ⓘ |
| language | English ⓘ |
| laterDistributedOn | home video and online platforms ⓘ |
| mediaBuyCost | $800,000 (approximate) ⓘ |
| musicBy | Georges Delerue (library music) ⓘ |
| narrationBy | David Graham ⓘ |
| portrays | IBM as an Orwellian Big Brother figure (symbolically) ⓘ |
| preReleaseAirDate | 1983-12-31 ⓘ |
| preReleasePurpose | awards eligibility ⓘ |
| productIntroduced |
Apple Macintosh computers
ⓘ
surface form:
Apple Macintosh
original Macintosh 128K ⓘ
surface form:
Macintosh 128K
|
| productionCompany | Fairbanks Films ⓘ |
| recognizedBy | TV Guide's 50 Greatest Commercials of All Time ⓘ |
| runtime |
1 minute
ⓘ
60 seconds ⓘ |
| setting | futuristic dystopia ⓘ |
| slogan | On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like '1984'. ⓘ |
| theme |
individualism vs. totalitarianism
ⓘ
rebellion against conformity ⓘ |
| title | 1984 ⓘ |
| totalCost | about $1.7 million ⓘ |
| writer |
Brent Thomas
ⓘ
Steve Hayden ⓘ |
Referenced by (2)
Full triples — surface form annotated when it differs from this entity's canonical label.
this entity surface form:
Apple 1984 commercial