1984 Super Bowl commercial
E6179
The 1984 Super Bowl commercial is Apple’s iconic, dystopian-themed television ad directed by Ridley Scott that introduced the Macintosh and revolutionized the concept of Super Bowl advertising.
All labels observed (2)
| Label | Occurrences |
|---|---|
| 1984 Super Bowl commercial canonical | 1 |
| Apple 1984 commercial | 1 |
How this entity was disambiguated
This entity first appeared as the object of triple T72864 — resolving that mention is where its identity was fixed. The disambiguator weighed these candidate entities and picked the highlighted one (or “None”, minting a new entity). This is how homonymy is resolved: the same surface form can point to different entities.
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: 1984 Super Bowl commercial Context triple: [Apple Macintosh computers, notableLaunchEvent, 1984 Super Bowl commercial]
-
A.
Slapshot
Slapshot is the bald eagle mascot of the NHL’s Washington Capitals, known for entertaining fans at games and team events.
-
B.
Big Blue
Big Blue is the widely used nickname for the New York Giants, a professional American football team in the NFL.
-
C.
I Want YOU for U.S. Army poster
The "I Want YOU for U.S. Army" poster is a famous World War I-era American recruitment image featuring Uncle Sam pointing directly at the viewer, symbolizing a personal call to military service.
-
D.
A Chicken in Every Pot and a Car in Every Garage
"A Chicken in Every Pot and a Car in Every Garage" is a famous prosperity-focused campaign slogan associated with Herbert Hoover’s 1928 U.S. presidential campaign, promising widespread economic well-being for American families.
-
E.
Hollywood Sign
The Hollywood Sign is an iconic hillside landmark in Los Angeles that symbolizes the American film industry and global entertainment culture.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: 1984 Super Bowl commercial Target entity description: The 1984 Super Bowl commercial is Apple’s iconic, dystopian-themed television ad directed by Ridley Scott that introduced the Macintosh and revolutionized the concept of Super Bowl advertising.
-
A.
Slapshot
Slapshot is the bald eagle mascot of the NHL’s Washington Capitals, known for entertaining fans at games and team events.
-
B.
Big Blue
Big Blue is the widely used nickname for the New York Giants, a professional American football team in the NFL.
-
C.
I Want YOU for U.S. Army poster
The "I Want YOU for U.S. Army" poster is a famous World War I-era American recruitment image featuring Uncle Sam pointing directly at the viewer, symbolizing a personal call to military service.
-
D.
A Chicken in Every Pot and a Car in Every Garage
"A Chicken in Every Pot and a Car in Every Garage" is a famous prosperity-focused campaign slogan associated with Herbert Hoover’s 1928 U.S. presidential campaign, promising widespread economic well-being for American families.
-
E.
Super Bowl XLIX
Super Bowl XLIX was the 2015 NFL championship game in which the New England Patriots defeated the Seattle Seahawks in a dramatic finish highlighted by Malcolm Butler’s game-sealing interception at the goal line.
- F. None of above. chosen
Statements (52)
| Predicate | Object |
|---|---|
| instanceOf |
Apple advertisement
ⓘ
Super Bowl commercial ⓘ cultural icon ⓘ television commercial ⓘ |
| advertiser |
Apple Inc.
ⓘ
surface form:
Apple Computer, Inc.
|
| agency | Chiat/Day ⓘ |
| alsoKnownAs |
1984 Macintosh commercial
ⓘ
1984 Super Bowl commercial ⓘ
surface form:
Apple 1984 commercial
|
| awarded |
Advertising Age's Greatest Commercial of All Time
ⓘ
Clio Award ⓘ |
| brand |
Apple Inc.
ⓘ
surface form:
Apple Computer, Inc.
|
| broadcastNetwork | CBS ⓘ |
| budget | $900,000 (approximate) ⓘ |
| campaignFor | launch of Macintosh personal computer ⓘ |
| countryOfOrigin |
United States of America
ⓘ
surface form:
United States
|
| creativeDirector | Lee Clow ⓘ |
| director | Ridley Scott ⓘ |
| distribution | television broadcast ⓘ |
| featuresCharacter |
Big Brother-like figure
ⓘ
female athlete with a hammer ⓘ |
| filmedAt |
Shepperton
ⓘ
surface form:
Shepperton Studios
|
| filmedIn |
London, England
ⓘ
surface form:
London
|
| firstAiredInMarket | Twin Falls, Idaho ⓘ |
| firstBroadcastDate | 1984-01-22 ⓘ |
| firstBroadcastDuring | Super Bowl XVIII ⓘ |
| genre | dystopian ⓘ |
| impact |
elevated Apple brand identity
ⓘ
popularized cinematic style in TV advertising ⓘ redefined Super Bowl advertising as a major cultural event ⓘ |
| inspiredBy | George Orwell's novel Nineteen Eighty-Four ⓘ |
| language | English ⓘ |
| laterDistributedOn | home video and online platforms ⓘ |
| mediaBuyCost | $800,000 (approximate) ⓘ |
| musicBy | Georges Delerue (library music) ⓘ |
| narrationBy | David Graham ⓘ |
| portrays | IBM as an Orwellian Big Brother figure (symbolically) ⓘ |
| preReleaseAirDate | 1983-12-31 ⓘ |
| preReleasePurpose | awards eligibility ⓘ |
| productIntroduced |
Apple Macintosh computers
ⓘ
surface form:
Apple Macintosh
original Macintosh 128K ⓘ
surface form:
Macintosh 128K
|
| productionCompany | Fairbanks Films ⓘ |
| recognizedBy | TV Guide's 50 Greatest Commercials of All Time ⓘ |
| runtime |
1 minute
ⓘ
60 seconds ⓘ |
| setting | futuristic dystopia ⓘ |
| slogan | On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like '1984'. ⓘ |
| theme |
individualism vs. totalitarianism
ⓘ
rebellion against conformity ⓘ |
| title | 1984 ⓘ |
| totalCost | about $1.7 million ⓘ |
| writer |
Brent Thomas
ⓘ
Steve Hayden ⓘ |
How these facts were elicited
The pipeline generated the facts above by prompting gpt-5.1 with this entity's name + description and the instruction below.
Instruction
You are a knowledge base construction expert. Given a subject entity and a description of it, return factual statements that you know for the subject as a JSON list of dictionaries(triples), where keys must be "subject", "predicate" and "object". The number of facts may be very high, between 25 to 50 or more, for very popular subjects. For less popular subjects, the number of facts can be very low, like 5 or 10. # Requirements - If you don't know the subject at all, return an empty list. - If the subject is not a named entity, return an empty list. - Include at least one triple where predicate is "instanceOf". - Do not get too wordy. - Separate several objects into multiple triples with one object.
Input
Subject: 1984 Super Bowl commercial Description of subject: The 1984 Super Bowl commercial is Apple’s iconic, dystopian-themed television ad directed by Ridley Scott that introduced the Macintosh and revolutionized the concept of Super Bowl advertising.
Referenced by (2)
Full triples — surface form annotated when it differs from this entity's canonical label.
this entity surface form:
Apple 1984 commercial