Triple

T300163
Position Surface form Disambiguated ID Type / Status
Subject 1984 Super Bowl commercial E6179 entity
Predicate agency P5602 FINISHED
Object Chiat/Day
Chiat/Day is a pioneering American advertising agency best known for creating Apple’s iconic “1984” Super Bowl commercial and other influential, award-winning campaigns.
E38965 NE FINISHED

How this triple was built (4 steps)

Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.

NER Named-entity recognition gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: Chiat/Day | Statement: [1984 Super Bowl commercial, agency, Chiat/Day]
NED1 Entity disambiguation (via context triple) gpt-5-mini-2025-08-07
Target entity: Chiat/Day
Context triple: [1984 Super Bowl commercial, agency, Chiat/Day]
  • A. Groupe ADP
    Groupe ADP is a major French airport management company that owns and operates the Paris-area airports and provides aviation and related services worldwide.
  • B. Obvious Corporation
    Obvious Corporation was the early holding company and development vehicle created by Twitter’s founders that incubated and spun out Twitter as an independent company.
  • C. DLA Design
    DLA Design is an architectural firm known for designing major public venues, including the Manchester Arena in the United Kingdom.
  • D. Dotdash Meredith
    Dotdash Meredith is a major American digital and print media company known for operating a wide portfolio of lifestyle, home, finance, and health brands and websites.
  • E. Westwood One
    Westwood One is a major American radio network best known for its nationwide sports coverage, including live broadcasts of NFL games.
  • F. None of above. chosen
  • G. Unsure - the case is ambiguous/there is not enough information to decide.
NEDg Description generation gpt-5.1
Instruction
Generate a one-sentence description of the target entity. 
You are given a context triple in the form (subject, predicate, object), where the object is the target entity. 
# Instructions
Use the triple to infer relevant information about the entity. Describe the entity based on what is most defining, well-known. 
Avoid repeating the information from the triple, unless really essential.
# Response Format
Return only the sentence: "Description: [one-sentence description of the target entity]"
Input
Entity: Chiat/Day
Triple: [1984 Super Bowl commercial, agency, Chiat/Day]
Generated description
Chiat/Day is a pioneering American advertising agency best known for creating Apple’s iconic “1984” Super Bowl commercial and other influential, award-winning campaigns.
NED2 Entity disambiguation (via description) gpt-5-mini-2025-08-07
Target entity: Chiat/Day
Target entity description: Chiat/Day is a pioneering American advertising agency best known for creating Apple’s iconic “1984” Super Bowl commercial and other influential, award-winning campaigns.
  • A. Groupe ADP
    Groupe ADP is a major French airport management company that owns and operates the Paris-area airports and provides aviation and related services worldwide.
  • B. Obvious Corporation
    Obvious Corporation was the early holding company and development vehicle created by Twitter’s founders that incubated and spun out Twitter as an independent company.
  • C. DLA Design
    DLA Design is an architectural firm known for designing major public venues, including the Manchester Arena in the United Kingdom.
  • D. Dotdash Meredith
    Dotdash Meredith is a major American digital and print media company known for operating a wide portfolio of lifestyle, home, finance, and health brands and websites.
  • E. Westwood One
    Westwood One is a major American radio network best known for its nationwide sports coverage, including live broadcasts of NFL games.
  • F. None of above. chosen

Provenance (5 batches)

The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.

Step Stage Batch ID Status When
creating Elicitation batch_69a2e79114b081909490b3bf5a5dbb51 completed Feb. 28, 2026, 1:03 p.m.
NER Named-entity recognition batch_69a2e9e53b2c81909c4a15b366d94cd6 completed Feb. 28, 2026, 1:13 p.m.
NED1 Entity disambiguation (via context triple) batch_69a3aba14b0881908eb4f62ac9261d63 completed March 1, 2026, 2:59 a.m.
NEDg Description generation batch_69a3af5161448190b2051c9533379b3e completed March 1, 2026, 3:15 a.m.
NED2 Entity disambiguation (via description) batch_69a3afb5fca48190a2bfece390311dca completed March 1, 2026, 3:17 a.m.
Created at: Feb. 28, 2026, 1:06 p.m.