Triple
T8415724
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | Apple "1984" commercial |
E198725
|
entity |
| Predicate | advertisingAgency |
P54068
|
FINISHED |
| Object | Chiat/Day |
E38965
|
NE FINISHED |
How this triple was built (3 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: Chiat/Day | Statement: [Apple "1984" commercial, advertisingAgency, Chiat/Day]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Chiat/Day Context triple: [Apple "1984" commercial, advertisingAgency, Chiat/Day]
-
A.
Chiat/Day
chosen
Chiat/Day is a pioneering American advertising agency best known for creating Apple’s iconic “1984” Super Bowl commercial and other influential, award-winning campaigns.
-
B.
Ogilvy & Mather
Ogilvy & Mather is a major global advertising agency known for its influential marketing campaigns and brand-building work for leading companies worldwide.
-
C.
Young & Rubicam
Young & Rubicam is a major global advertising agency known for its influential marketing campaigns and long-standing presence in the advertising industry.
-
D.
Saatchi & Saatchi
Saatchi & Saatchi is a global advertising agency network renowned for its creative campaigns and influential role in the modern advertising industry.
-
E.
BBH (Bartle Bogle Hegarty)
BBH (Bartle Bogle Hegarty) is a renowned global advertising agency known for its creative, award-winning campaigns for major international brands.
- F. None of above.
- G. Unsure - the case is ambiguous/there is not enough information to decide.
PD
Predicate disambiguation
gpt-5-mini-2025-08-07
Target predicate: advertisingAgency Context triple: [Apple "1984" commercial, advertisingAgency, Chiat/Day]
-
A.
creativeAgency
chosen
Indicates a relationship where one entity functions as a creative agency that provides creative or marketing services to another entity.
-
B.
developingAgency
Indicates that one entity serves as the organization or agency responsible for developing or creating another entity.
-
C.
commercialAgency
Indicates a relationship where one party acts as a commercial agent, authorized to promote, negotiate, or conclude business transactions on behalf of another party.
-
D.
advertisingLocation
Indicates the place or medium where an advertisement is displayed or presented.
-
E.
marketingAs
Indicates that one entity is being presented, promoted, or branded to others as if it were another specified entity, role, or category.
- F. None of above.
Provenance (4 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69ca831201b481909e137936ef99ff11 |
completed | March 30, 2026, 2:05 p.m. |
| NER | Named-entity recognition | batch_69cb83e443a08190983d9a0a61e0f781 |
completed | March 31, 2026, 8:20 a.m. |
| NED1 | Entity disambiguation (via context triple) | batch_69cea82225148190b9dd190655114c8a |
completed | April 2, 2026, 5:32 p.m. |
| PD | Predicate disambiguation | batch_69cb70d70ea081909c3dc1bd2ec14f85 |
completed | March 31, 2026, 6:59 a.m. |
Created at: March 30, 2026, 6:06 p.m.