1984 (television commercial)
E198747
1984 (television commercial) is Apple’s iconic Super Bowl ad directed by Ridley Scott that introduced the Macintosh computer with a dystopian, Orwell-inspired narrative.
All labels observed (2)
| Label | Occurrences |
|---|---|
| 1984 (television commercial) canonical | 2 |
| "1984" Super Bowl commercial | 1 |
How this entity was disambiguated
This entity first appeared as the object of triple T1775598 — resolving that mention is where its identity was fixed. The disambiguator weighed these candidate entities and picked the highlighted one (or “None”, minting a new entity). This is how homonymy is resolved: the same surface form can point to different entities.
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: 1984 (television commercial) Context triple: [Fairbanks Films, produced, 1984 (television commercial)]
-
A.
Imagine Television
Imagine Television is the television production division of Imagine Entertainment, known for developing and producing a wide range of scripted and unscripted TV series.
-
B.
Vanguard TV-4
Vanguard TV-4 was the American Vanguard rocket that successfully launched Vanguard 1, one of the earliest artificial Earth satellites, during the early space race.
-
C.
Westy
Westy was the widely used nickname of General William Westmoreland, the U.S. Army officer who commanded American forces during the Vietnam War.
-
D.
RCA Inspiration
RCA Inspiration is a music label imprint specializing in gospel and Christian music, operating under the larger RCA Records umbrella.
-
E.
Auf Wiedersehen, Pet
Auf Wiedersehen, Pet is a British comedy-drama television series about a group of working-class builders from England seeking employment abroad, noted for its blend of humor and social commentary.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: 1984 (television commercial) Target entity description: 1984 (television commercial) is Apple’s iconic Super Bowl ad directed by Ridley Scott that introduced the Macintosh computer with a dystopian, Orwell-inspired narrative.
-
A.
Imagine Television
Imagine Television is the television production division of Imagine Entertainment, known for developing and producing a wide range of scripted and unscripted TV series.
-
B.
Vanguard TV-4
Vanguard TV-4 was the American Vanguard rocket that successfully launched Vanguard 1, one of the earliest artificial Earth satellites, during the early space race.
-
C.
Westy
Westy was the widely used nickname of General William Westmoreland, the U.S. Army officer who commanded American forces during the Vietnam War.
-
D.
RCA Inspiration
RCA Inspiration is a music label imprint specializing in gospel and Christian music, operating under the larger RCA Records umbrella.
-
E.
Auf Wiedersehen, Pet
Auf Wiedersehen, Pet is a British comedy-drama television series about a group of working-class builders from England seeking employment abroad, noted for its blend of humor and social commentary.
- F. None of above. chosen
Statements (51)
| Predicate | Object |
|---|---|
| instanceOf |
Super Bowl commercial
ⓘ
advertisement ⓘ television commercial ⓘ |
| advertiser |
Apple Inc.
ⓘ
surface form:
Apple Computer, Inc.
|
| agency |
Chiat/Day
ⓘ
surface form:
TBWA\Chiat\Day
|
| airedDuring | third quarter of Super Bowl XVIII ⓘ |
| awarded |
Advertising Age "Commercial of the Decade"
ⓘ
Clio Award ⓘ |
| brandAdvertised |
Apple Macintosh computers
ⓘ
surface form:
Apple Macintosh
|
| broadcastNetwork | CBS ⓘ |
| cinematographyBy | Adrian Biddle ⓘ |
| cost | approximately $900,000 to produce ⓘ |
| countryOfOrigin |
United States of America
ⓘ
surface form:
United States
|
| creativeDirector | Lee Clow ⓘ |
| culturalImpact |
cemented Apple’s image as a challenger to the computing establishment
ⓘ
frequently referenced in discussions of Orwellian themes in advertising ⓘ |
| director | Ridley Scott ⓘ |
| editor | Pip Baker ⓘ |
| features |
female athlete throwing a hammer at a Big Brother-like figure
ⓘ
giant telescreen with authoritarian speaker ⓘ rows of conformist workers ⓘ |
| filmingCountry | United Kingdom ⓘ |
| filmingLocation | Shepperton Studios ⓘ |
| firstBroadcastDate | 1984-01-22 ⓘ |
| firstBroadcastOn | Super Bowl XVIII ⓘ |
| genre | science fiction ⓘ |
| inspiredBy |
George Orwell
ⓘ
1984 ⓘ
surface form:
Nineteen Eighty-Four
|
| language | English ⓘ |
| leadActress | Anya Major ⓘ |
| mediaBuyCost | approximately $800,000 for Super Bowl airtime ⓘ |
| musicBy |
Dave Stewart
ⓘ
surface form:
David Stewart
|
| narrativeStyle | dystopian ⓘ |
| notableFor |
iconic status in advertising history
ⓘ
launching the Apple Macintosh brand image ⓘ redefining Super Bowl advertising ⓘ |
| portrays | Big Brother-style totalitarian regime ⓘ |
| portraysCharacter | heroic hammer-thrower ⓘ |
| preReleaseScreening | aired once on a small station in Twin Falls, Idaho, in December 1983 ⓘ |
| producer | Chiat/Day ⓘ |
| productionCompany | Fairbanks Films ⓘ |
| productionYear | 1983 ⓘ |
| purpose | introduce the Apple Macintosh personal computer ⓘ |
| ranked | one of the greatest commercials of all time ⓘ |
| releaseYear | 1984 ⓘ |
| runtime | 60 seconds ⓘ |
| setting | futuristic industrial auditorium ⓘ |
| tagline | On January 24th, Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like ‘1984’. ⓘ |
| theme |
individualism vs. conformity
ⓘ
rebellion against authoritarianism ⓘ |
| title | 1984 ⓘ |
How these facts were elicited
The pipeline generated the facts above by prompting gpt-5.1 with this entity's name + description and the instruction below.
Instruction
You are a knowledge base construction expert. Given a subject entity and a description of it, return factual statements that you know for the subject as a JSON list of dictionaries(triples), where keys must be "subject", "predicate" and "object". The number of facts may be very high, between 25 to 50 or more, for very popular subjects. For less popular subjects, the number of facts can be very low, like 5 or 10. # Requirements - If you don't know the subject at all, return an empty list. - If the subject is not a named entity, return an empty list. - Include at least one triple where predicate is "instanceOf". - Do not get too wordy. - Separate several objects into multiple triples with one object.
Input
Subject: 1984 (television commercial) Description of subject: 1984 (television commercial) is Apple’s iconic Super Bowl ad directed by Ridley Scott that introduced the Macintosh computer with a dystopian, Orwell-inspired narrative.
Referenced by (3)
Full triples — surface form annotated when it differs from this entity's canonical label.
this entity surface form:
"1984" Super Bowl commercial