Triple
T1775438
| Position | Surface form | Disambiguated ID | Type / Status |
|---|---|---|---|
| Subject | Chiat/Day |
E38965
|
entity |
| Predicate | parentOrganization |
P254
|
FINISHED |
| Object |
TBWA Worldwide
TBWA Worldwide is a global advertising agency network known for its disruptive creative campaigns for major brands around the world.
|
E203723
|
NE FINISHED |
How this triple was built (4 steps)
Every LLM step that produced this triple, in pipeline order — named-entity classification, the disambiguation choices (the exact options shown, with the pick highlighted), and the generated description. The batch + timestamp of each is in the Provenance table below.
NER
Named-entity recognition
gpt-5-mini
Instruction
Given a phrase, classify it is english named entity (e.g., persons, organizations, works of art) in Latin script, or not (e.g., literals, dates, URLs, verbose phrases). For disambiguation, the statement where the phrase occurs as object is also given. Please return a JSON object with `phrase` (string, the phrase being analyzed) and `is_ne` (boolean, indicating whether the phrase is a Named Entity).
Input
Phrase: TBWA Worldwide | Statement: [Chiat/Day, parentOrganization, TBWA Worldwide]
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: TBWA Worldwide Context triple: [Chiat/Day, parentOrganization, TBWA Worldwide]
-
A.
Wolff Olins
Wolff Olins is a global brand consultancy known for creating bold and sometimes controversial visual identities for major organizations and events.
-
B.
Ogilvy & Mather
Ogilvy & Mather is a major global advertising agency known for its influential marketing campaigns and brand-building work for leading companies worldwide.
-
C.
Chiat/Day
Chiat/Day is a pioneering American advertising agency best known for creating Apple’s iconic “1984” Super Bowl commercial and other influential, award-winning campaigns.
-
D.
Omnicom Group
Omnicom Group is a global marketing and communications holding company that owns numerous leading advertising, media, and public relations agencies worldwide.
-
E.
Publicis Groupe
Publicis Groupe is a major French multinational advertising and communications company and one of the world’s largest marketing services groups.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NEDg
Description generation
gpt-5.1
Instruction
Generate a one-sentence description of the target entity. You are given a context triple in the form (subject, predicate, object), where the object is the target entity. # Instructions Use the triple to infer relevant information about the entity. Describe the entity based on what is most defining, well-known. Avoid repeating the information from the triple, unless really essential. # Response Format Return only the sentence: "Description: [one-sentence description of the target entity]"
Input
Entity: TBWA Worldwide Triple: [Chiat/Day, parentOrganization, TBWA Worldwide]
Generated description
TBWA Worldwide is a global advertising agency network known for its disruptive creative campaigns for major brands around the world.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: TBWA Worldwide Target entity description: TBWA Worldwide is a global advertising agency network known for its disruptive creative campaigns for major brands around the world.
-
A.
Wolff Olins
Wolff Olins is a global brand consultancy known for creating bold and sometimes controversial visual identities for major organizations and events.
-
B.
Ogilvy & Mather
Ogilvy & Mather is a major global advertising agency known for its influential marketing campaigns and brand-building work for leading companies worldwide.
-
C.
Chiat/Day
Chiat/Day is a pioneering American advertising agency best known for creating Apple’s iconic “1984” Super Bowl commercial and other influential, award-winning campaigns.
-
D.
Omnicom Group
Omnicom Group is a global marketing and communications holding company that owns numerous leading advertising, media, and public relations agencies worldwide.
-
E.
Publicis Groupe
Publicis Groupe is a major French multinational advertising and communications company and one of the world’s largest marketing services groups.
- F. None of above. chosen
Provenance (5 batches)
The batch behind each pipeline step, in order, with when it ran. Timestamps are batch-level — stages were processed in waves, so the object chain (NER → NED1 → NEDg → NED2) reads in order, but predicate / elicitation batches can sit in a different wave.
| Step | Stage | Batch ID | Status | When |
|---|---|---|---|---|
| creating | Elicitation | batch_69a8862e61708190af97b9838cc3f5de |
completed | March 4, 2026, 7:21 p.m. |
| NER | Named-entity recognition | batch_69aa64b6c4a88190ab2f75c8d4814f11 |
completed | March 6, 2026, 5:23 a.m. |
| NED1 | Entity disambiguation (via context triple) | batch_69adbf4fd0ec8190904f1ad2155c58bf |
completed | March 8, 2026, 6:26 p.m. |
| NEDg | Description generation | batch_69adc07e9ebc819082566cc98025b4ae |
completed | March 8, 2026, 6:31 p.m. |
| NED2 | Entity disambiguation (via description) | batch_69adc12c894881909c9a82fc9e363a41 |
completed | March 8, 2026, 6:34 p.m. |
Created at: March 4, 2026, 7:31 p.m.