1984 (Apple Macintosh commercial)
E198748
"1984" is Apple’s iconic 1984 Super Bowl television commercial, directed by Ridley Scott, which introduced the Macintosh computer with a dystopian, Orwell-inspired narrative that revolutionized advertising.
All labels observed (8)
How this entity was disambiguated
This entity first appeared as the object of triple T1775605 — resolving that mention is where its identity was fixed. The disambiguator weighed these candidate entities and picked the highlighted one (or “None”, minting a new entity). This is how homonymy is resolved: the same surface form can point to different entities.
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: 1984 (Apple Macintosh commercial) Context triple: [Fairbanks Films, notableWork, 1984 (Apple Macintosh commercial)]
-
A.
Apple Lisa
Apple Lisa was an early 1980s Apple personal computer notable for pioneering a graphical user interface and mouse-driven desktop environment.
-
B.
original Macintosh 128K
The original Macintosh 128K was Apple’s first mass-market personal computer with a graphical user interface and mouse, introduced in 1984 and known for its compact all-in-one design.
-
C.
iMac G3
The iMac G3 is Apple’s iconic late-1990s all-in-one desktop computer, known for its colorful translucent design and role in revitalizing the company’s consumer product line.
-
D.
Apple I
The Apple I was Apple Computer's first commercially sold personal computer, a pioneering single-board machine introduced in 1976 that helped launch the modern home computing era.
-
E.
Macintosh 512K
Macintosh 512K is an early Apple personal computer released in 1985 that expanded the original Macintosh’s memory and storage capacity, making it more practical for business and productivity use.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: 1984 (Apple Macintosh commercial) Target entity description: "1984" is Apple’s iconic 1984 Super Bowl television commercial, directed by Ridley Scott, which introduced the Macintosh computer with a dystopian, Orwell-inspired narrative that revolutionized advertising.
-
A.
Apple Lisa
Apple Lisa was an early 1980s Apple personal computer notable for pioneering a graphical user interface and mouse-driven desktop environment.
-
B.
original Macintosh 128K
The original Macintosh 128K was Apple’s first mass-market personal computer with a graphical user interface and mouse, introduced in 1984 and known for its compact all-in-one design.
-
C.
iMac G3
The iMac G3 is Apple’s iconic late-1990s all-in-one desktop computer, known for its colorful translucent design and role in revitalizing the company’s consumer product line.
-
D.
Apple I
The Apple I was Apple Computer's first commercially sold personal computer, a pioneering single-board machine introduced in 1976 that helped launch the modern home computing era.
-
E.
Macintosh 512K
Macintosh 512K is an early Apple personal computer released in 1985 that expanded the original Macintosh’s memory and storage capacity, making it more practical for business and productivity use.
- F. None of above. chosen
Statements (50)
| Predicate | Object |
|---|---|
| instanceOf |
Super Bowl commercial
ⓘ
advertisement ⓘ television commercial ⓘ |
| advertises |
Apple Macintosh computers
ⓘ
surface form:
Apple Macintosh
|
| agency | Chiat/Day ⓘ |
| alsoKnownAs |
1984 (Apple Macintosh commercial)
ⓘ
surface form:
1984 Macintosh commercial
1984 (Apple Macintosh commercial) ⓘ
surface form:
Apple 1984 commercial
|
| awarded |
Advertising Age "Commercial of the Decade"
ⓘ
surface form:
Advertising Age Commercial of the Decade
Clio Award ⓘ |
| brand | Apple Inc. ⓘ |
| client | Apple Inc. ⓘ |
| colorProcess | color ⓘ |
| countryOfOrigin |
United States of America
ⓘ
surface form:
United States
|
| creativeDirector | Lee Clow ⓘ |
| director | Ridley Scott ⓘ |
| distributionChannel | broadcast television ⓘ |
| featuresCharacter |
Big Brother-like figure
ⓘ
female athlete ⓘ |
| filmedIn | United Kingdom ⓘ |
| filmingLocation | Shepperton Studios ⓘ |
| firstBroadcastDate | 1984-01-22 ⓘ |
| firstBroadcastOn | Super Bowl XVIII ⓘ |
| genre |
dystopian
ⓘ
science fiction ⓘ |
| hasLegacy | influenced later Apple campaigns such as Think Different ⓘ |
| inspiredBy |
1984
ⓘ
surface form:
Nineteen Eighty-Four
|
| inspiredByAuthor | George Orwell ⓘ |
| language | English ⓘ |
| medium | television ⓘ |
| message | Apple will prevent 1984 from being like 1984 ⓘ |
| musicBy |
Dave Stewart
ⓘ
surface form:
David Stewart
|
| notableFor |
airing only once nationally during the Super Bowl
ⓘ
cinematic production values ⓘ introducing the Macintosh to the mass market ⓘ revolutionizing television advertising ⓘ |
| partOf |
Apple "1984" commercial
ⓘ
surface form:
Apple advertising campaigns
|
| productIntroduced |
Apple Macintosh computers
ⓘ
surface form:
Macintosh personal computer
|
| productionCompany | Fairbanks Films ⓘ |
| rankedAs | one of the greatest commercials of all time ⓘ |
| rankedBy | TV Guide ⓘ |
| runtime | 60 seconds ⓘ |
| setting | dystopian auditorium ⓘ |
| sloganUsed | You’ll see why 1984 won’t be like 1984. ⓘ |
| subject | personal computing ⓘ |
| theme |
freedom from oppression
ⓘ
individualism vs. conformity ⓘ |
| title | 1984 ⓘ |
| writer |
Brent Thomas
ⓘ
Steve Hayden ⓘ |
| year | 1984 ⓘ |
How these facts were elicited
The pipeline generated the facts above by prompting gpt-5.1 with this entity's name + description and the instruction below.
Instruction
You are a knowledge base construction expert. Given a subject entity and a description of it, return factual statements that you know for the subject as a JSON list of dictionaries(triples), where keys must be "subject", "predicate" and "object". The number of facts may be very high, between 25 to 50 or more, for very popular subjects. For less popular subjects, the number of facts can be very low, like 5 or 10. # Requirements - If you don't know the subject at all, return an empty list. - If the subject is not a named entity, return an empty list. - Include at least one triple where predicate is "instanceOf". - Do not get too wordy. - Separate several objects into multiple triples with one object.
Input
Subject: 1984 (Apple Macintosh commercial) Description of subject: "1984" is Apple’s iconic 1984 Super Bowl television commercial, directed by Ridley Scott, which introduced the Macintosh computer with a dystopian, Orwell-inspired narrative that revolutionized advertising.
Referenced by (8)
Full triples — surface form annotated when it differs from this entity's canonical label.
this entity surface form:
Apple’s 1984 television commercial
this entity surface form:
1984 Apple Macintosh Super Bowl commercial
this entity surface form:
Apple "1984" Super Bowl commercial
this entity surface form:
Apple "1984" commercial (agency leadership)
this entity surface form:
Apple "1984" Super Bowl commercial (via Chiat/Day)
this entity surface form:
Apple 1984 commercial
this entity surface form:
1984 Macintosh commercial