private label brand

A private label brand is a product line owned and marketed by a retailer or distributor but manufactured by a third party, typically sold exclusively through that retailer under its own brand name.

Observed surface forms (1)

• house brand ×1

Instances (4)

• Kirkland Signature
• Kirklands
  surface form: Kirkland Signature
• BP.
  surface form: BP
• Treasure & Bond