Project 62

E664370

Project 62 is a modern, mid-century-inspired home décor and furniture brand sold exclusively at Target.

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Statements (42)

Predicate Object
instanceOf furniture brand
home décor brand
private label brand
retail brand
associatedWith Target home brands NERFINISHED
brandLanguage mid-century-inspired
modern
stylish
versatile
competesWith IKEA NERFINISHED
Walmart home private labels
Wayfair house brands
countryOfOrigin United States of America
surface form: United States
designFocus clean lines
functional design
space-saving solutions
exclusiveTo Target NERFINISHED
hasProductType decorative accessories
lighting
rugs
seating
storage furniture
tables
textiles
wall décor
marketedBy Target Corporation NERFINISHED
ownedBy Target Corporation NERFINISHED
pricePositioning affordable
productCategory furniture
home accessories
home décor
retailChannel big-box retail
soldAs in-store brand
online brand
soldAt Target NERFINISHED
soldIn United States NERFINISHED
soldVia Target.com NERFINISHED
styleInfluence mid-century modern
modern design
targetMarket apartment dwellers
homeowners
mass market consumers

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Target Corporation brandName Project 62