President's Choice

E325232

President's Choice is a prominent Canadian private-label food and consumer goods brand known for offering innovative, high-quality products at competitive prices.

All labels observed (1)

Label Occurrences
President's Choice canonical 1

How this entity was disambiguated

Statements (49)

Predicate Object
instanceOf consumer goods brand
food brand
private label brand
associatedWith PC Optimum
surface form: PC Optimum loyalty program
brandFamily No Name
brandOf Loblaws supermarket
surface form: Loblaw Companies Limited
brandStrategy compete with national brands
country Canada
distributionChannel drugstores
online grocery
supermarkets
focus high-quality products at competitive prices
geographicMarket Canada
hasSubBrand PC Black Label
PC Blue Menu
PC Financial (co-branded)
PC Free From
PC Nutrition First
PC Organics
PC Organics Baby
industry consumer packaged goods
food and beverage
knownFor Decadent Chocolate Chip Cookies
Memories Of sauce line
gourmet-style convenience foods
innovative product development
language English
French
marketPosition premium private label
owner Loblaws supermarket
surface form: Loblaw Companies Limited
parentCompany George Weston Limited (indirectly via Loblaw Companies Limited)
surface form: Loblaw Companies Limited
pricePositioning mid-range
productType beverages
food products
household products
personal care products
qualityPositioning national-brand equivalent or better
slogan Worth switching supermarkets for
soldAt Atlantic Superstore
Fortinos
Independent Grocer
Loblaws supermarket
surface form: Loblaws

No Frills
Thrifty Foods
surface form: Provigo

Loblaws supermarket
surface form: Real Canadian Superstore

Shoppers Drug Mart
Zehrs
targetMarket Canadian households
value-conscious consumers

How these facts were elicited

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Loblaws supermarket hasPrivateLabelBrand President's Choice
subject surface form: Loblaws