Simple Truth

E339806

Simple Truth is Kroger's flagship natural and organic private-label brand offering a wide range of minimally processed, free-from products.

All labels observed (3)

How this entity was disambiguated

Statements (34)

Predicate Object
instanceOf consumer product brand
private label brand
associatedWith Kroger’s corporate sustainability and wellness initiatives
brandOwnerIndustry retail grocery industry
brandType grocery private label
natural products brand
organic products brand
countryOfOperation United States of America
surface form: United States
distributionChannel online grocery platforms of Kroger
supermarkets
focusesOn natural ingredients
organic ingredients
products without many artificial additives
simplified ingredient lists
hasBrandExtension Simple Truth self-linksurface differs
surface form: Simple Truth Free From

Simple Truth Organic
Simple Truth self-linksurface differs
surface form: Simple Truth Plant Based
marketedAs flagship natural and organic private-label brand of Kroger
ownedBy Kroger
parentCompany Kroger
productCategory beverages
dairy alternatives
food products
frozen foods
household products
pantry staples
personal care products
snacks
productPositioning free-from products
minimally processed products
soldAt Kroger
surface form: Kroger grocery stores

Kroger-owned banners in the United States
targetMarket health-conscious consumers
value-oriented shoppers seeking natural and organic options

How these facts were elicited

Referenced by (5)

Full triples — surface form annotated when it differs from this entity's canonical label.

Kroger brand Simple Truth
Kroger hasPrivateLabel Simple Truth
Simple Truth hasBrandExtension Simple Truth self-linksurface differs
this entity surface form: Simple Truth Plant Based
Simple Truth hasBrandExtension Simple Truth self-linksurface differs
this entity surface form: Simple Truth Free From
King Soopers hasPrivateLabelBrand Simple Truth