M-Budget

E1006146

M-Budget is Migros' low-cost private-label product line in Switzerland, offering everyday goods at discounted prices.

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Statements (45)

Predicate Object
instanceOf consumer product line
discount brand
private label brand
associatedWith Migros loyalty programs
brandFeature broad assortment of everyday goods
emphasis on low price
simple packaging design
brandNameMeaning budget line
brandOwner Migros NERFINISHED
brandOwnerType cooperative retailer
brandPositioning entry-level
low-cost
value for money
competitor Coop Prix Garantie NERFINISHED
Prix Garantie NERFINISHED
countryOfOrigin Switzerland
distributionChannel brick-and-mortar retail
e-commerce
geographicMarket Swiss retail market
hasBrandColor green
orange
white
hasProductType cleaning products
fresh products
frozen foods
packaged foods
paper goods
personal hygiene products
snacks
soft drinks
industry consumer goods
retail
languageOfBrandName German
marketSegment private-label discount segment
operatedIn Switzerland NERFINISHED
parentOrganization Federation of Migros Cooperatives NERFINISHED
productCategory beverages
everyday essentials
food products
household products
personal care products
soldAt Migros online shop NERFINISHED
Migros supermarkets NERFINISHED
targetMarket Swiss households
price-conscious consumers

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Migros hasBrand M-Budget