Up & Up

E664360

Up & Up is Target Corporation’s private-label brand offering a wide range of everyday household, personal care, and essential consumer products at value prices.

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All labels observed (1)

Label Occurrences
Up & Up canonical 1

Statements (30)

Predicate Object
instanceOf consumer product brand
private label brand
associatedWith Target store brand portfolio
availableIn United States retail market
brandingElement arrow-shaped logo
brandOf Target Corporation NERFINISHED
competesWith national consumer product brands
other U.S. retailer private labels
countryOfOrigin United States of America
surface form: United States
marketedAs value brand
offersProductType baby care products
beauty and grooming products
cleaning supplies
first aid products
health products
household products
over-the-counter medications
paper goods
personal care products
vitamins and supplements
ownedBy Target Corporation NERFINISHED
parentCompanyHeadquarters Minneapolis, Minnesota NERFINISHED
parentCompanyIndustry retail
pricePositioning lower-priced alternative to national brands
productStrategy broad assortment across categories
everyday essentials
qualityPositioning comparable quality to national brands
soldAt Target stores NERFINISHED
Target.com NERFINISHED
targetMarket budget-conscious consumers

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Target Corporation brandName Up & Up