Great Value

E927807

Great Value is Walmart's primary private-label brand offering a wide range of low-priced grocery and household products.

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Statements (49)

Predicate Object
instanceOf private label brand
store brand
associatedRetailer Walmart Canada NERFINISHED
Walmart U.S. NERFINISHED
Walmart de México y Centroamérica NERFINISHED
associatedWith Walmart private brands portfolio
brandOwnerType retailer-owned
brandPositioning low-priced alternative to national brands
value brand
competesWith Great Choice (other retailers’ store brands) NERFINISHED
Kroger brand
national CPG brands
countryOfOrigin United States of America
surface form: United States
distributionChannel e-commerce
mass retail
hasBrandArchitectureRole primary grocery private label for Walmart
industry consumer packaged goods
grocery products
household products
labelLanguage English
Spanish
logoOwner Walmart NERFINISHED
marketedIn Canada NERFINISHED
Mexico NERFINISHED
United States NERFINISHED
operatedBy Walmart Inc. NERFINISHED
ownedBy Walmart NERFINISHED
parentCompany Walmart NERFINISHED
priceSegment economy
value
productCategory baking ingredients
beverages
canned goods
cleaning products
dairy products
food products
frozen foods
household supplies
paper products
personal care products
snacks
soldAt Walmart Canada stores NERFINISHED
Walmart Mexico stores NERFINISHED
Walmart Neighborhood Market NERFINISHED
Walmart Supercenters NERFINISHED
Walmart stores NERFINISHED
Walmart.com NERFINISHED
targetMarket price-conscious consumers
typicalPackaging Walmart-branded packaging with Great Value logo

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Berkley Jensen competesWith Great Value