Intel Inside
E29766
Intel Inside is a famous marketing slogan and branding campaign used to promote personal computers powered by Intel processors.
Observed surface forms (1)
| Surface form | Occurrences |
|---|---|
| Wintel platform | 1 |
Statements (46)
| Predicate | Object |
|---|---|
| instanceOf |
advertising slogan
ⓘ
branding program ⓘ marketing campaign ⓘ |
| appliedOn |
PC case stickers
ⓘ
online advertisements ⓘ print advertisements ⓘ product packaging ⓘ television commercials ⓘ |
| appliesTo |
desktop computers
ⓘ
laptop computers ⓘ servers with Intel processors ⓘ |
| associatedCompany |
Acer
ⓘ
Compaq ⓘ Dell ⓘ Gateway ⓘ Hewlett-Packard ⓘ IBM ⓘ |
| audioMnemonic | five-note Intel bong jingle ⓘ |
| brandOwner |
Intel Corporation
ⓘ
surface form:
Intel
|
| countryOfOrigin |
United States of America
ⓘ
surface form:
United States
|
| developer | Intel marketing department ⓘ |
| goal |
differentiate Intel-based PCs from competitors
ⓘ
increase consumer awareness of Intel brand ⓘ |
| hasComponent |
audio mnemonic
ⓘ
co-op advertising program ⓘ logo licensing program ⓘ |
| industry |
personal computers
ⓘ
semiconductors ⓘ |
| influenced | ingredient branding strategies in other industries ⓘ |
| launchYear | 1991 ⓘ |
| logoShape | oval swirl ⓘ |
| logoText | Intel Inside self-link ⓘ |
| marketingStrategy |
cooperative advertising
ⓘ
ingredient branding ⓘ |
| notableFeature |
helped make processor brand visible to end consumers
ⓘ
one of the first large-scale ingredient branding campaigns in technology ⓘ |
| region | global ⓘ |
| sloganText | Intel Inside self-link ⓘ |
| status | active as a co-branding mark in various forms ⓘ |
| succeededBy |
Intel Inside. Amazing Experiences Outside.
ⓘ
Intel. Leap ahead. ⓘ Sponsors of Tomorrow ⓘ |
| targetProduct |
Intel processors
ⓘ
surface form:
Intel microprocessors
Intel-based personal computers ⓘ |
| usedFor |
co-branding with PC manufacturers
ⓘ
promoting Intel processors ⓘ |
Referenced by (4)
Full triples — surface form annotated when it differs from this entity's canonical label.
this entity surface form:
Wintel platform