branding program
C7299
concept
A branding program is a coordinated set of strategies, activities, and guidelines designed to create, communicate, and consistently manage the identity and perception of a brand across all touchpoints.
All labels observed (15)
| Label | Occurrences |
|---|---|
| athletic program brand | 2 |
| brand identity system | 2 |
| branding initiative | 2 |
| branding system | 2 |
| audio branding initiative | 1 |
| brand communication program | 1 |
| brand narrative framework | 1 |
| brand positioning platform | 1 |
| branding framework | 1 |
| branding program canonical | 1 |
| corporate identity program | 1 |
| corporate photography program | 1 |
| music branding initiative | 1 |
| place branding campaign | 1 |
| technology branding program | 1 |
Instances (17)
| Instance | Via concept surface |
|---|---|
|
Bleacher Report Music (Turner Sports branding)
surface form:
Bleacher Report Music
|
music branding initiative |
| Jennies | athletic program brand |
| People Make Glasgow | place branding campaign |
| Ivanka Trump’s #WomenWhoWork social media initiative | branding initiative |
| Un-carrier | brand positioning platform |
| Standard Oil documentary photography project | corporate photography program |
| Intel Inside | — |
| Dove Real Beauty campaign | branding initiative |
| Disney storytelling themes | brand narrative framework |
| Tokyo 2020 brand identity | branding framework |
| UPS brand identity | brand identity system |
| TED branding | brand identity system |
| Smithsonian Institution identity (via firm) | branding system |
| Sugar Bears | athletic program brand |
| Works with Google Assistant | technology branding program |
| Nike advertising campaigns | brand communication program |
| AEG corporate identity | corporate identity program |