People Make Glasgow

E159451

People Make Glasgow is the official city brand and marketing slogan of Glasgow, Scotland, highlighting the warmth and character of its residents.

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All labels observed (1)

Label Occurrences
People Make Glasgow canonical 2

Statements (47)

Predicate Object
instanceOf city brand
marketing slogan
place branding campaign
appliesTo Glasgow
associatedWith Glasgow city centre signage
Glasgow events
Glasgow promotional materials
brandingApproach people-centred branding
city Glasgow
colorScheme pink
white
country Scotland
United Kingdom
emphasizes character of Glasgow’s people
warmth of Glasgow’s people
focusesOn residents of Glasgow
governingBody Glasgow City Council
hasTheme community
hospitality
urban regeneration
language English
launchedBy Glasgow City Council
Glasgow City Marketing Bureau
launchMonth June
launchYear 2013
locatedInTimeZone Europe/London
notableFor highlighting people as a city’s main asset
predecessorBrand Glasgow City Marketing Bureau
surface form: Glasgow: Scotland with Style
promotedBy Glasgow tourism agencies
local businesses in Glasgow
region Glasgow City
replaced Glasgow
surface form: Glasgow: Scotland with Style
sloganText People Make Glasgow self-link
taglineType civic slogan
targetAudience event organisers
investors
students
tourists
usedFor city branding
city marketing
investment promotion
tourism promotion
usedOn banners
billboards
digital media
merchandise
usedSince 2013

Referenced by (2)

Full triples — surface form annotated when it differs from this entity's canonical label.

2014 Commonwealth Games motto People Make Glasgow
People Make Glasgow sloganText People Make Glasgow self-link