Smithsonian Institution identity (via firm)
E543647
The Smithsonian Institution identity (via firm) is the iconic visual branding system, including its distinctive sunburst logo, created by Tom Geismar’s design firm for the Smithsonian museums and research centers.
Observed surface forms (2)
| Surface form | Occurrences |
|---|---|
| Smithsonian Institution logo | 1 |
| Smithsonian sunburst logo | 1 |
Statements (44)
| Predicate | Object |
|---|---|
| instanceOf |
branding system
ⓘ
corporate identity ⓘ visual identity system ⓘ |
| appliesTo |
Smithsonian Institution
NERFINISHED
ⓘ
Smithsonian museums NERFINISHED ⓘ Smithsonian research centers NERFINISHED ⓘ |
| associatedFirm | Chermayeff & Geismar & Haviv NERFINISHED ⓘ |
| associatedWith | Smithsonian brand ⓘ |
| category |
institutional identity
ⓘ
museum branding ⓘ |
| commissionedBy | Smithsonian Institution NERFINISHED ⓘ |
| creatorRole | identity designer ⓘ |
| designedByFirm | Chermayeff & Geismar NERFINISHED ⓘ |
| designer | Tom Geismar NERFINISHED ⓘ |
| field |
branding design
ⓘ
graphic design ⓘ |
| geographicScope |
United States
NERFINISHED
ⓘ
international ⓘ |
| hasComponent | Smithsonian sunburst logo NERFINISHED ⓘ |
| hasLogoMotif | stylized sun ⓘ |
| hasLogoShape | sunburst ⓘ |
| hasPrimaryColor | blue ⓘ |
| hasSecondaryColor | yellow ⓘ |
| logoName | Smithsonian sunburst NERFINISHED ⓘ |
| medium |
broadcast
ⓘ
environmental graphics ⓘ print ⓘ web ⓘ |
| notableFeature |
consistent use across multiple museums
ⓘ
high recognizability ⓘ |
| purpose |
create recognizable symbol for Smithsonian Institution
ⓘ
unify visual presentation of Smithsonian units ⓘ |
| relatedTo |
Smithsonian Institution logo
ⓘ
Smithsonian brand guidelines NERFINISHED ⓘ |
| symbolizes |
discovery
ⓘ
enlightenment ⓘ knowledge ⓘ |
| usedFor |
digital media
ⓘ
exhibition graphics ⓘ institutional signage ⓘ marketing materials ⓘ publications ⓘ |
| visualStyle |
minimalist
ⓘ
modernist ⓘ |
Referenced by (3)
Full triples — surface form annotated when it differs from this entity's canonical label.
this entity surface form:
Smithsonian sunburst logo
this entity surface form:
Smithsonian Institution logo