TED branding
E492775
TED branding is the visual and conceptual identity system that defines how TED and its related initiatives are presented and recognized across talks, events, and media.
All labels observed (2)
| Label | Occurrences |
|---|---|
| TED branding canonical | 1 |
| TED conference branding (early years) | 1 |
Statements (47)
| Predicate | Object |
|---|---|
| instanceOf |
brand identity system
ⓘ
conceptual identity system ⓘ visual identity system ⓘ |
| aimsTo |
communicate TED mission and values
ⓘ
create a unified global TED presence ⓘ support clarity and simplicity in communication ⓘ |
| appliesTo |
TED Talks
NERFINISHED
ⓘ
TED conferences NERFINISHED ⓘ TED digital platforms ⓘ TED media ⓘ TEDx events NERFINISHED ⓘ digital materials for TED ⓘ print materials for TED ⓘ video content for TED ⓘ |
| associatedWith | TED NERFINISHED ⓘ |
| defines |
conceptual representation of TED
ⓘ
how TED is recognized across events ⓘ how TED is recognized across media ⓘ use of TED trademarks ⓘ use of TED wordmark ⓘ use of TEDx sub-brands ⓘ visual representation of TED ⓘ |
| governs |
co-branding with sponsors
ⓘ
use of TED logo in events ⓘ use of TED logo in online media ⓘ use of TED logo in talks ⓘ visual style of TED social media ⓘ visual style of TED websites ⓘ visual style of TEDx event materials ⓘ |
| hasComponent |
TED logo
ⓘ
color palette ⓘ event signage guidelines ⓘ illustration style ⓘ layout system ⓘ motion graphics guidelines ⓘ photography style ⓘ presentation template guidelines ⓘ speaker slide guidelines ⓘ stage design guidelines ⓘ tone of voice guidelines ⓘ typography guidelines ⓘ |
| relatedTo |
TED brand guidelines
NERFINISHED
ⓘ
TEDx branding guidelines ⓘ |
| usedFor |
brand consistency across TED initiatives
ⓘ
coherent experience across TED platforms ⓘ guiding partner and licensee usage ⓘ recognizability of TED content ⓘ |
Referenced by (2)
Full triples — surface form annotated when it differs from this entity's canonical label.
this entity surface form:
TED conference branding (early years)