AEG corporate identity

E86799

branding system corporate identity program design milestone early 20th-century corporate design

AEG corporate identity is a pioneering early 20th-century example of comprehensive corporate branding and design, created by Peter Behrens for the German electrical company AEG.

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Observed surface forms (3)

Surface form	Occurrences
AEG architecture and interiors	1
AEG logo design	1
AEG monogram	1

Statements (48)

Predicate	Object
instanceOf	branding system ⓘ corporate identity program ⓘ design milestone ⓘ early 20th-century corporate design ⓘ
appliedTo	AEG advertising campaigns ⓘ AEG corporate identity self-linksurface differs ⓘ surface form: AEG architecture and interiors AEG corporate communications ⓘ AEG product ranges ⓘ
appliesToCompany	German electrical company AEG ⓘ
appliesToIndustry	electrical industry ⓘ
associatedMovement	German Werkbund context ⓘ early modernism ⓘ
associatedWith	AEG Turbine Factory ⓘ
commissionedBy	AEG ⓘ Allgemeine Elektricitäts-Gesellschaft ⓘ
countryOfOrigin	Germany ⓘ
designer	Peter Behrens ⓘ
designPhilosophy	standardization of visual elements ⓘ unified visual language across all company outputs ⓘ
hasKeyFigure	Peter Behrens ⓘ
historicalSignificance	landmark in the history of graphic design ⓘ landmark in the history of industrial design ⓘ often cited as the first modern corporate identity system ⓘ
includes	AEG logotype ⓘ AEG corporate identity self-linksurface differs ⓘ surface form: AEG monogram advertising design for AEG ⓘ architectural design for AEG factories and buildings ⓘ catalogue and printed matter design for AEG ⓘ exhibition design for AEG ⓘ packaging design for AEG products ⓘ poster design for AEG ⓘ product design language for AEG appliances ⓘ typographic system for AEG ⓘ
influenced	Bauhaus-era design thinking ⓘ graphic design for corporations ⓘ industrial design practice ⓘ modern corporate branding ⓘ
influencedBy	German industrialization ⓘ
locationOfImplementation	Berlin ⓘ
notableFor	being one of the first comprehensive corporate identity programs ⓘ integration of product design, graphics, and architecture ⓘ
roleOfDesigner	artistic consultant to AEG ⓘ overall visual director for AEG ⓘ
startTime	1907 ⓘ
timePeriod	early 20th century ⓘ
visualCharacteristics	emphasis on clarity and functionality ⓘ geometric forms ⓘ restrained color palette ⓘ

Referenced by (4)

Full triples — surface form annotated when it differs from this entity's canonical label.

AEG corporate identity → appliedTo → AEG corporate identity self-linksurface differs ⓘ

this entity surface form: AEG architecture and interiors

AEG corporate identity → includes → AEG corporate identity self-linksurface differs ⓘ

this entity surface form: AEG monogram

Peter Behrens → notableWork → AEG corporate identity ⓘ

this entity surface form: AEG logo design