We Are Professional Grade
E80697
"We Are Professional Grade" is GMC's marketing slogan emphasizing the brand's focus on durable, high-quality, professional-grade trucks and SUVs.
Statements (47)
| Predicate | Object |
|---|---|
| instanceOf |
advertising slogan
ⓘ
marketing tagline ⓘ |
| associatedWithBrandValues |
capability
ⓘ
craftsmanship ⓘ professionalism ⓘ reliability ⓘ ruggedness ⓘ work readiness ⓘ |
| associatedWithCompany | General Motors ⓘ |
| brand | GMC ⓘ |
| brandCategory | automotive ⓘ |
| brandPositioning | premium truck brand within General Motors ⓘ |
| connotation |
above-average build quality
ⓘ
commercial capability ⓘ industrial strength ⓘ |
| emphasizes |
durability
ⓘ
high quality ⓘ professional-grade capability ⓘ |
| focusesOn | professional users and demanding applications ⓘ |
| goal | reinforce GMC as a professional-grade vehicle brand ⓘ |
| industry | automotive industry ⓘ |
| language | English ⓘ |
| medium |
broadcast media
ⓘ
digital media ⓘ out-of-home media ⓘ print media ⓘ |
| promotesProductType |
SUVs
ⓘ
trucks ⓘ |
| relatedTo |
GMC Acadia
ⓘ
GMC Canyon ⓘ GMC Sierra ⓘ GMC Terrain ⓘ GMC Yukon ⓘ |
| sloganFor |
GMC
ⓘ
surface form:
GMC SUV lineup
GMC ⓘ
surface form:
GMC truck lineup
|
| targetMarket |
consumers seeking premium trucks
ⓘ
professional truck users ⓘ |
| tone |
assertive
ⓘ
confident ⓘ work-oriented ⓘ |
| usedByBrand | GMC ⓘ |
| usedFor | brand differentiation from Chevrolet within GM portfolio ⓘ |
| usedIn |
dealership marketing materials
ⓘ
online advertising ⓘ outdoor advertising ⓘ print advertising ⓘ television commercials ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.