MGM Grand (licensing of brand to casinos and hotels)
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MGM Grand (licensing of brand to casinos and hotels) is a hospitality and gaming brand used under license for various MGM-branded casino and hotel properties worldwide.
Aliases (2)
Statements (48)
| Predicate | Object |
|---|---|
| instanceOf |
hospitality and gaming brand
→
licensed brand → |
| appliesTo |
MGM-branded casinos
→
MGM-branded hotels → integrated resort properties → |
| brandAssociatedWith |
Las Vegas Strip megaresorts
→
convention and meeting facilities → entertainment-focused resorts → fine dining → large-scale casino floors → live entertainment → luxury accommodations → nightlife venues → |
| brandCategory |
consumer-facing brand
→
corporate brand → |
| brandElement |
MGM Grand wordmark
→
MGM lion logo → green color scheme (often used in Las Vegas property) → |
| brandOwner |
MGM Resorts International
→
|
| brandOwnerCountry |
United States
→
|
| brandOwnerHeadquarters |
Las Vegas, Nevada, United States
→
|
| brandPositioning |
destination resort
→
entertainment destination → upscale casino resort → |
| brandUsedBy |
MGM Grand Detroit
→
MGM Grand Ho Tram (historical use) → MGM Grand Las Vegas → MGM Grand Macau (historical branding reference for MGM Macau) → MGM Grand Sanya → |
| governedBy |
brand licensing agreements
→
trademark law → |
| hasBrandName |
MGM Grand
→
|
| industry |
casino
→
gaming → hospitality → hotel → |
| licenseesInclude |
joint venture entities with MGM Resorts International
→
regional operating companies affiliated with MGM Resorts International → wholly owned subsidiaries of MGM Resorts International → |
| licenseScope |
global
→
|
| licenseType |
trademark license
→
|
| relatedBrand |
M life Rewards (historical loyalty program brand)
→
MGM Resorts → MGM Rewards → |
| usedFor |
branding casino properties
→
branding hotel properties → marketing gaming services → marketing hospitality services → |
Referenced by (3)
| Subject (surface form when different) | Predicate |
|---|---|
|
MGM Grand (licensing of brand to casinos and hotels)
("MGM Grand Ho Tram (historical use)")
→
MGM Grand (licensing of brand to casinos and hotels) ("MGM Grand Macau (historical branding reference for MGM Macau)") → |
brandUsedBy |
|
MGM
→
|
notableBrand |