MGM Grand (licensing of brand to casinos and hotels)
E55682
MGM Grand (licensing of brand to casinos and hotels) is a hospitality and gaming brand used under license for various MGM-branded casino and hotel properties worldwide.
All labels observed (3)
Statements (48)
| Predicate | Object |
|---|---|
| instanceOf |
hospitality and gaming brand
ⓘ
licensed brand ⓘ |
| appliesTo |
MGM-branded casinos
ⓘ
MGM-branded hotels ⓘ integrated resort properties ⓘ |
| brandAssociatedWith |
Las Vegas Strip megaresorts
ⓘ
convention and meeting facilities ⓘ entertainment-focused resorts ⓘ fine dining ⓘ large-scale casino floors ⓘ live entertainment ⓘ luxury accommodations ⓘ nightlife venues ⓘ |
| brandCategory |
consumer-facing brand
ⓘ
corporate brand ⓘ |
| brandElement |
MGM Grand wordmark
ⓘ
MGM ⓘ
surface form:
MGM lion logo
green color scheme (often used in Las Vegas property) ⓘ |
| brandOwner | MGM Resorts International ⓘ |
| brandOwnerCountry |
United States of America
ⓘ
surface form:
United States
|
| brandOwnerHeadquarters |
Las Vegas, Nevada
ⓘ
surface form:
Las Vegas, Nevada, United States
|
| brandPositioning |
destination resort
ⓘ
entertainment destination ⓘ upscale casino resort ⓘ |
| brandUsedBy |
MGM Grand Detroit
ⓘ
MGM Grand (licensing of brand to casinos and hotels) self-linksurface differs ⓘ
surface form:
MGM Grand Ho Tram (historical use)
MGM Grand ⓘ
surface form:
MGM Grand Las Vegas
MGM Grand (licensing of brand to casinos and hotels) self-linksurface differs ⓘ
surface form:
MGM Grand Macau (historical branding reference for MGM Macau)
MGM Grand ⓘ
surface form:
MGM Grand Sanya
|
| governedBy |
brand licensing agreements
ⓘ
trademark law ⓘ |
| hasBrandName | MGM Grand ⓘ |
| industry |
casino
ⓘ
gaming ⓘ hospitality ⓘ hotel ⓘ |
| licenseesInclude |
joint venture entities with MGM Resorts International
ⓘ
regional operating companies affiliated with MGM Resorts International ⓘ wholly owned subsidiaries of MGM Resorts International ⓘ |
| licenseScope | global ⓘ |
| licenseType | trademark license ⓘ |
| relatedBrand |
M life Rewards (historical loyalty program brand)
ⓘ
MGM Resorts International ⓘ
surface form:
MGM Resorts
MGM ⓘ
surface form:
MGM Rewards
|
| usedFor |
branding casino properties
ⓘ
branding hotel properties ⓘ marketing gaming services ⓘ marketing hospitality services ⓘ |
Referenced by (3)
Full triples — surface form annotated when it differs from this entity's canonical label.
MGM Grand (licensing of brand to casinos and hotels)
→
brandUsedBy
→
MGM Grand (licensing of brand to casinos and hotels)
self-linksurface differs
ⓘ
this entity surface form:
MGM Grand Ho Tram (historical use)
MGM Grand (licensing of brand to casinos and hotels)
→
brandUsedBy
→
MGM Grand (licensing of brand to casinos and hotels)
self-linksurface differs
ⓘ
this entity surface form:
MGM Grand Macau (historical branding reference for MGM Macau)