licensed brand
C10481
concept
A licensed brand is a brand name, logo, or character legally granted by its owner to another party for use on products or services in exchange for fees or royalties.
Aliases (3)
- licensed product line ×2
- licensed brand extension ×1
- licensed watch brand ×1
Instances (8)
- MGM Grand (licensing of brand to casinos and hotels)
- Emporio Armani (licensed watches)
- Armani Exchange (licensed watches)
- Kate Spade New York (licensed watches) ("licensed brand extension")
- DKNY (licensed watches) ("licensed watch brand")
- Tory Burch (licensed watches)
- Puma (licensed watches) ("licensed product line")
- BMW (licensed watches) ("licensed product line")