M life Rewards (historical loyalty program brand)
E288334
M life Rewards was MGM Resorts International’s former customer loyalty program that offered members tiered benefits, points, and exclusive perks across its portfolio of casinos, hotels, and entertainment venues.
All labels observed (1)
| Label | Occurrences |
|---|---|
| M life Rewards (historical loyalty program brand) canonical | 1 |
Statements (49)
| Predicate | Object |
|---|---|
| instanceOf |
casino loyalty program
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customer loyalty program ⓘ |
| appliesTo |
MGM Resorts International casinos
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MGM Resorts International entertainment venues ⓘ MGM Resorts International hotels ⓘ MGM Resorts International properties ⓘ |
| benefitType |
complimentary rooms
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exclusive offers ⓘ free play offers ⓘ late checkout (subject to availability) ⓘ parking benefits ⓘ points ⓘ priority check-in ⓘ priority dining reservations ⓘ resort credits ⓘ room discounts ⓘ show ticket offers ⓘ tiered benefits ⓘ |
| brandOwner | MGM Resorts International ⓘ |
| country |
United States of America
ⓘ
surface form:
United States
|
| feature |
co-branded credit card earning
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earn points on dining spend ⓘ earn points on entertainment spend ⓘ earn points on gaming spend ⓘ earn points on hotel spend ⓘ mobile app integration ⓘ online account management ⓘ partner earning and redemption opportunities ⓘ redeemable points ⓘ tier credits ⓘ tier status based on play and spend ⓘ |
| formerNameOf | MGM Rewards ⓘ |
| goal |
consolidate rewards across MGM properties
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encourage repeat visitation ⓘ increase customer loyalty ⓘ |
| industry |
entertainment
ⓘ
gaming ⓘ hospitality ⓘ |
| operator | MGM Resorts International ⓘ |
| replacedBy | MGM Rewards loyalty program ⓘ |
| scope |
cross-resort rewards program
ⓘ
multi-property loyalty program ⓘ |
| status | discontinued brand ⓘ |
| targetCustomer |
casino guests
ⓘ
convention and meeting guests ⓘ entertainment customers ⓘ frequent gamblers ⓘ hotel guests ⓘ leisure travelers ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.
MGM Grand (licensing of brand to casinos and hotels)
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relatedBrand
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M life Rewards (historical loyalty program brand)
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