Eat Mor Chikin

E378337

Eat Mor Chikin is Chick-fil-A’s long-running, cow-themed advertising slogan encouraging customers to choose chicken over beef.

All labels observed (2)

Label Occurrences
Eat Mor Chikin canonical 1
Eat Mor Chikin: Inspire More People 1

How this entity was disambiguated

Statements (46)

Predicate Object
instanceOf advertising campaign ⓘ
advertising slogan ⓘ
marketing campaign ⓘ
associatedWith Chick-fil-A Cows ⓘ
Chick-fil-A brand identity ⓘ
associatedWithAnimal cattle ⓘ
chickens ⓘ
associatedWithCuisine American fast food ⓘ
associatedWithIndustry fast food ⓘ
brand Chick-fil-A ⓘ
brandOwner Chick-fil-A ⓘ
surface form: Chick-fil-A, Inc.
brandPositioning family-friendly ⓘ
humorous ⓘ
category fast-food advertising slogans ⓘ
slogans ⓘ
countryOfOrigin United States of America ⓘ
surface form: United States
discouragesProductType beef ⓘ
featuresCharacterType cows ⓘ
language English ⓘ
marketingGoal differentiate Chick-fil-A from burger chains ⓘ
increase chicken sandwich sales ⓘ
medium digital advertising ⓘ
print advertising ⓘ
television commercials ⓘ
message encourages customers to eat chicken instead of beef ⓘ
notableFor cow mascots ⓘ
intentional misspelling ⓘ
long-running duration ⓘ
portraysCowsAs illiterate ⓘ
spokescharacters ⓘ
primaryMedium billboards ⓘ
promotesProductType chicken ⓘ
sloganText Eat Mor Chikin ⓘ
targetAudience families ⓘ
fast-food consumers ⓘ
theme cow-themed advertising ⓘ
tone humorous ⓘ
playful ⓘ
usedBy Chick-fil-A ⓘ
surface form: Chick-fil-A restaurants
usedIn Chick-fil-A in-store signage ⓘ
Chick-fil-A merchandising ⓘ
Chick-fil-A packaging ⓘ
visualElement black paint on white background ⓘ
cows holding signs ⓘ
visualMotive hand-painted style lettering ⓘ
writingStyle phonetic misspelling of "Eat More Chicken" ⓘ

How these facts were elicited

Referenced by (2)

Full triples — surface form annotated when it differs from this entity's canonical label.

Chick-fil-A → brandSlogan → Eat Mor Chikin ⓘ
S. Truett Cathy → authorOf → Eat Mor Chikin ⓘ
this entity surface form: Eat Mor Chikin: Inspire More People