Eat Mor Chikin

E378337

advertising campaign advertising slogan marketing campaign

Eat Mor Chikin is Chick-fil-A’s long-running, cow-themed advertising slogan encouraging customers to choose chicken over beef.

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All labels observed (2)

Label	Occurrences
Eat Mor Chikin canonical	1
Eat Mor Chikin: Inspire More People	1

Predicate	Object
instanceOf	advertising campaign ⓘ advertising slogan ⓘ marketing campaign ⓘ
associatedWith	Chick-fil-A Cows ⓘ Chick-fil-A brand identity ⓘ
associatedWithAnimal	cattle ⓘ chickens ⓘ
associatedWithCuisine	American fast food ⓘ
associatedWithIndustry	fast food ⓘ
brand	Chick-fil-A ⓘ
brandOwner	Chick-fil-A ⓘ surface form: Chick-fil-A, Inc.
brandPositioning	family-friendly ⓘ humorous ⓘ
category	fast-food advertising slogans ⓘ slogans ⓘ
countryOfOrigin	United States of America ⓘ surface form: United States
discouragesProductType	beef ⓘ
featuresCharacterType	cows ⓘ
language	English ⓘ
marketingGoal	differentiate Chick-fil-A from burger chains ⓘ increase chicken sandwich sales ⓘ
medium	digital advertising ⓘ print advertising ⓘ television commercials ⓘ
message	encourages customers to eat chicken instead of beef ⓘ
notableFor	cow mascots ⓘ intentional misspelling ⓘ long-running duration ⓘ
portraysCowsAs	illiterate ⓘ spokescharacters ⓘ
primaryMedium	billboards ⓘ
promotesProductType	chicken ⓘ
sloganText	Eat Mor Chikin ⓘ
targetAudience	families ⓘ fast-food consumers ⓘ
theme	cow-themed advertising ⓘ
tone	humorous ⓘ playful ⓘ
usedBy	Chick-fil-A ⓘ surface form: Chick-fil-A restaurants
usedIn	Chick-fil-A in-store signage ⓘ Chick-fil-A merchandising ⓘ Chick-fil-A packaging ⓘ
visualElement	black paint on white background ⓘ cows holding signs ⓘ
visualMotive	hand-painted style lettering ⓘ
writingStyle	phonetic misspelling of "Eat More Chicken" ⓘ

Full triples — surface form annotated when it differs from this entity's canonical label.

Chick-fil-A → brandSlogan → Eat Mor Chikin ⓘ

S. Truett Cathy → authorOf → Eat Mor Chikin ⓘ

this entity surface form: Eat Mor Chikin: Inspire More People