motto

C109 concept

A motto is a short, memorable phrase that expresses the guiding principle, ideal, or purpose of a person, group, or organization.

Observed surface forms (67)

  • slogan ×42
  • military motto ×21
  • political slogan ×21
  • Latin motto ×20
  • advertising slogan ×19
  • national motto ×17
  • official motto ×14
  • English-language motto ×7
  • Olympic motto ×6
  • marketing tagline ×6

Instances (225)