motto

A motto is a short, memorable phrase that expresses the guiding principle, ideal, or purpose of a person, group, or organization.

Observed surface forms (67)

• slogan ×42
• military motto ×21
• political slogan ×21
• Latin motto ×20
• advertising slogan ×19
• national motto ×17
• official motto ×14
• English-language motto ×7
• Olympic motto ×6
• marketing tagline ×6

• brand slogan ×5
• state motto ×5
• catchphrase ×4
• corporate slogan ×4
• institutional motto ×4
• phrase ×4
• quotation ×4
• French phrase ×3
• aphorism ×3
• marketing campaign tagline ×3
• organizational motto ×3
• promotional motto ×3
• rallying cry ×3
• United States Air Force motto ×2
• chivalric motto ×2
• city motto ×2
• civic motto ×2
• episcopal motto ×2
• heraldic motto ×2
• moral maxim ×2
• school motto ×2
• tagline ×2
• BBC motto ×1
• Bauhaus motto ×1
• French motto ×1
• IBM slogan ×1
• Japanese military motto ×1
• Jesuit motto ×1
• Latin-inspired motto ×1
• Marian motto ×1
• Olympic slogan ×1
• Swedish-language motto ×1
• United States Army motto ×1
• club motto ×1
• county motto ×1
• guiding motto ×1
• historic motto ×1
• imperial motto ×1
• medieval motto ×1
• military creed ×1
• motto of Canada ×1
• motto of the United States ×1
• municipal motto ×1
• national motto of India ×1
• patriotic motto ×1
• police motto ×1
• prosperity slogan ×1
• proverb ×1
• provincial motto ×1
• quote ×1
• religious motto ×1
• revolutionary slogan ×1
• royal motto ×1
• sports event motto ×1
• transit agency slogan ×1
• university motto translation ×1
• warrior ethos ×1

Instances (225)

• Boys, be ambitious via concept surface "quotation"
• That's All Folks! via concept surface "catchphrase"
  surface form: "That's All Folks!"
• Renovatio imperii Romanorum via concept surface "political slogan"
• A.E.I.O.U.
• Ars Gratia Artis
• Unidad, Paz, Justicia via concept surface "national motto"
• Think via concept surface "corporate slogan"
• Cooperatores Veritatis via concept surface "episcopal motto"
• Whither Right and Glory Lead
• America’s Expeditionary Force in Readiness
• Spiritus Invictus
• Unconquerable Spirit
• In Pace Decus, In Bello Praesidium
• Fidelitas et Integritas via concept surface "school motto"
• Freedom and Unity via concept surface "state motto"
• Serve the People via concept surface "political slogan"
• How Tomorrow Moves via concept surface "corporate slogan"
• Science for a changing world via concept surface "organizational motto"
• Artes, Scientia, Veritas via concept surface "Latin motto"
• A Great and Good Law School
• The Ultimate Driving Machine via concept surface "advertising slogan"
• Truth and Service via concept surface "English-language motto"
• Make Peace or Die
• Honi soit qui mal y pense
• The Network Is The Computer via concept surface "slogan"
• Black is beautiful via concept surface "political slogan"
• The Spirit of Friendship
• Standard of the World via concept surface "advertising slogan"
• Garter motto "Honi soit qui mal y pense"
• Dare Greatly via concept surface "advertising slogan"
• FERT
• Naturam Primum Cognoscere Rerum via concept surface "Latin motto"
• Scientia vincere tenebras
• Em perigo e na guerra, pela Pátria
• Talking Reason to Power
• Virtus Vera Nobilitas
• Virtue, Liberty and Independence via concept surface "state motto"
• Vigilance From Above
• Ense petit placidam sub libertate quietem
• Vita, Dulcedo, Spes via concept surface "Latin motto"
• Life, Sweetness, Hope via concept surface "university motto translation"
• Duty First
• Gloriosus et Liber via concept surface "provincial motto"
• Fidelity, Valor, Honor
• Guardians of the High Frontier
• Splendor Sine Occasu
• Pride and Industry via concept surface "national motto"
• Utrinque Paratus
• Fly, Fight, and Win (Air Force-related motto) via concept surface "military motto"
  surface form: Fly, Fight, and Win
• Learning, Virtue, Piety via concept surface "institutional motto"