That's What I Like

E136155

"That's What I Like" is a modern advertising slogan used by Pepsi to emphasize enjoyment and personal satisfaction associated with drinking its soft drinks.

All labels observed (1)

Label Occurrences
That's What I Like canonical 1

How this entity was disambiguated

Statements (30)

Predicate Object
instanceOf advertising slogan
marketing tagline
associatedWith Pepsi brand identity
brand Pepsi
brandAssociatedWith Pepsi
surface form: Pepsi-Cola
brandPositioning fun
self-expression
youthful lifestyle
communicationGoal create emotional connection with consumers
highlight enjoyment of Pepsi
reinforce brand preference
companyAssociatedWith PepsiCo
emphasizes enjoyment
personal satisfaction
pleasure of drinking Pepsi
industry beverage industry
language English
marketingType consumer advertising slogan
productCategory carbonated soft drinks
sloganFor Pepsi
surface form: Pepsi beverages
targetMedium online video ads
social media advertising
television commercials
theme individual taste
indulgence
personal choice
usedBy Pepsi
usedFor soft drink advertising
usedIn Pepsi marketing campaigns
usedInRegion international markets

How these facts were elicited

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Pepsi hasSlogan That's What I Like