I Am What I Am

E125798

"I Am What I Am" is a self-expressive, individuality-focused advertising slogan used by the athletic footwear and apparel company Reebok.

All labels observed (1)

Label Occurrences
I Am What I Am canonical 1

How this entity was disambiguated

Statements (25)

Predicate Object
instanceOf advertising slogan
marketing campaign tagline
associatedWith fitness lifestyle
sports culture
belongsToBrandCategory sportswear brand slogans
brand Reebok
companyHeadquartersCountry United Kingdom
United States of America
surface form: United States
focus individuality
self-expression
industry athletic footwear
sports apparel
language English
medium advertising
message be yourself
embrace individuality
promotes brand differentiation
self-confidence
sloganType brand slogan
targetAudience sports consumers
youth
theme authenticity
personal identity
usedBy Reebok
usedIn marketing campaigns

How these facts were elicited

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Reebok brandSlogan I Am What I Am