The Best a Man Can Get

E133585

"The Best a Man Can Get" is a famous Gillette advertising slogan associated with its razor and men's grooming products campaigns worldwide.

All labels observed (1)

Label Occurrences
The Best a Man Can Get canonical 1

How this entity was disambiguated

Statements (47)

Predicate Object
instanceOf advertising slogan
marketing tagline
appearsIn Gillette TV commercials
Gillette digital campaigns
Gillette print ads
Gillette sponsorship materials
associatedWithCompany Gillette
surface form: The Gillette Company
associatedWithIndustry personal care
shaving products
associatedWithParentCompany Procter & Gamble
associatedWithProductCategory men's grooming products
razors
brandPositioningTheme masculinity
performance
premium quality
self-improvement
category advertising catchphrase
conveysMessage Gillette offers the highest quality shaving experience
Gillette products help men be their best
geographicScope international
worldwide
hasAbbreviation TBAMG
language English
notableFor high brand recognition
long-term use in advertising
promotesBrand Gillette grooming products
Gillette
surface form: Gillette razors

Gillette
surface form: Gillette shaving products
relatedConcept brand promise
brand slogan
tagline
sloganOf Gillette
taglineTheme aspiration
excellence
personal achievement
targetAudience male consumers
men
usedByBrand Gillette
usedFor brand differentiation
brand identity
emotional branding
usedInCampaignType global advertising campaign
usedInMedium online advertising
print advertising
radio advertising
television advertising
usedSinceDecade 1980s

How these facts were elicited

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Gillette brandSlogan The Best a Man Can Get