Make Do and Mend campaign

E98645

World War II propaganda campaign home front campaign public information campaign

The Make Do and Mend campaign was a British World War II initiative encouraging civilians, especially women, to repair, reuse, and creatively adapt clothing and household items to cope with rationing and material shortages.

Aliases (1)

Make Do and Mend ×1

Statements (47)

Predicate	Object
instanceOf	World War II propaganda campaign → home front campaign → public information campaign →
aimsTo	conserve raw materials for the war effort → encourage repair of clothing → help civilians cope with rationing → reduce demand for new clothes →
appliesTo	British civilians →
country	United Kingdom →
culturalLegacy	influenced later sustainability discourses → symbol of wartime thrift in Britain →
educationalMaterial	advice on turning old clothes into new items → guides on darning and patching → patterns for re‑cutting garments →
encourages	creative adaptation of clothing → extending the life of garments → sharing sewing skills →
focusesOn	women →
hasEffect	increased public awareness of textile conservation → reinforced frugality norms →
historicalPeriod	1940s →
ideology	wartime austerity →
language	English →
mainSubject	clothing repair → household thrift → recycling of textiles → reuse of materials →
motto	Use it up, wear it out, make it do →
organisedBy	Ministry of Information (United Kingdom) → surface form: "Ministry of Information"
partOf	British home front during World War II → surface form: "British home front policy"
promotedBy	British government NERFINISHED →
reasonFor	coping with clothing rationing → coping with material shortages →
relatedTo	Dig for Victory campaign → Utility clothing scheme → clothing rationing in the United Kingdom →
slogan	Make Do and Mend campaign → surface form: "Make Do and Mend"
startTime	1943 →
supportedBy	Board of Trade of the United Kingdom → surface form: "Board of Trade"
targetAudience	home dressmakers → housewives →
temporalContext	World War II → surface form: "Second World War"
uses	booklets → leaflets → posters → public talks → radio broadcasts →

Referenced by (2)

Full triples — surface form annotated when it differs from this entity's canonical label.

British home front during World War II → hasPart → Make Do and Mend campaign →

Make Do and Mend campaign → slogan → Make Do and Mend campaign →

this entity surface form: "Make Do and Mend"