Whatever/Whenever

E855230

Whatever/Whenever is W Hotels' signature 24/7 concierge-style service promise to fulfill virtually any guest request at any time.

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Statements (34)

Predicate Object
instanceOf brand promise
concierge service
hotel guest service program
associatedWith W brand experience
luxury lifestyle hotels
availability at participating W Hotels properties
brand W Hotels NERFINISHED
brandPositioning lifestyle hospitality
youthful luxury
featureOf W Hotels brand standards
focus customized experiences
high-touch guest service
geographicScope global W Hotels portfolio
goal differentiate W Hotels from competitors
enhance guest experience
historicalOperator Starwood Hotels & Resorts NERFINISHED
industry hospitality industry
hotel industry
introducedBy Starwood Hotels & Resorts NERFINISHED
operator W Hotels NERFINISHED
parentOrganization Marriott International NERFINISHED
promise fulfill virtually any guest request at any time
serviceCategory concierge and guest relations
serviceChannel hotel front desk
in-room communication systems
telephone
serviceHours 24/7
serviceLimitation subject to legality and feasibility
serviceModel 24/7 concierge-style service
serviceScope virtually any guest request
serviceType on-demand service
personalized guest service
sloganLikePhrase Whatever you want, whenever you want it
targetAudience W Hotels guests

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

W Hotels brandSlogan Whatever/Whenever