brand concept
C25081
concept
A brand concept is the overarching idea or theme that defines a brand’s identity, values, personality, and promise, guiding how it is expressed and perceived across all touchpoints.
Observed surface forms (2)
- brand promise ×2
- brand storytelling strategy ×1
Instances (4)
- Lady Ships
- Minecraft brand storytelling via concept surface "brand storytelling strategy"
- Better Care for a Better World via concept surface "brand promise"
- Whatever/Whenever via concept surface "brand promise"