When It Rains It Pours
E838501
"When It Rains It Pours" is the famous advertising slogan associated with Morton Salt, emphasizing the free-flowing quality of its salt even in damp conditions.
Statements (40)
| Predicate | Object |
|---|---|
| instanceOf | advertising slogan ⓘ |
| associatedProductCategory |
condiments
ⓘ
seasonings ⓘ |
| associatedWith | Morton Salt NERFINISHED ⓘ |
| brand | Morton NERFINISHED ⓘ |
| brandPositioning | dependable household staple ⓘ |
| category | American advertising slogans ⓘ |
| commercialUse |
packaging slogan on Morton Salt containers
ⓘ
tagline in Morton Salt advertisements ⓘ |
| companyHeadquartersCountry | United States NERFINISHED ⓘ |
| countryOfOrigin |
United States of America
ⓘ
surface form:
United States
|
| describesQuality |
free-flowing
ⓘ
pourable in damp conditions ⓘ |
| grammaticalForm | English proverb-like phrase ⓘ |
| hasCulturalImpact | became a common English idiom ⓘ |
| industry | food industry ⓘ |
| language | English ⓘ |
| marketingGoal |
differentiate Morton Salt from competitors
ⓘ
highlight product performance in humidity ⓘ |
| medium |
billboards
ⓘ
magazine ads ⓘ packaging ⓘ print advertising ⓘ |
| metaphorType | rain as adversity ⓘ |
| notableFor |
high brand recognition
ⓘ
long-term use in branding ⓘ |
| productType |
iodized salt
ⓘ
table salt ⓘ |
| semanticField | weather metaphor ⓘ |
| sloganForBrand | Morton Salt Girl logo NERFINISHED ⓘ |
| targetProductFeature |
anti-caking properties
ⓘ
moisture resistance ⓘ |
| theme |
consistency
ⓘ
reliability ⓘ |
| usedBy | Morton Salt NERFINISHED ⓘ |
| usedIn |
brand identity
ⓘ
consumer advertising ⓘ |
| usedSinceCentury | 20th century ⓘ |
| visualAssociation |
girl with umbrella
ⓘ
salt pouring from container ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.