The helpful place
E790416
The helpful place is the well-known advertising slogan used by Ace Hardware to emphasize its friendly, customer-focused service.
All labels observed (1)
| Label | Occurrences |
|---|---|
| The helpful place canonical | 1 |
Statements (28)
| Predicate | Object |
|---|---|
| instanceOf | advertising slogan ⓘ |
| associatedWith | Ace Hardware brand ⓘ |
| brandMessage | Ace Hardware is a helpful place for customers NERFINISHED ⓘ |
| brandPositioning | helpful neighborhood hardware store ⓘ |
| geographicScope |
United States of America
ⓘ
surface form:
United States
international Ace Hardware markets ⓘ |
| industry | hardware retail ⓘ |
| language | English ⓘ |
| medium |
in-store signage
ⓘ
online advertising ⓘ print advertising ⓘ radio advertising ⓘ television advertising ⓘ |
| notableFor | long-term use in Ace Hardware advertising ⓘ |
| purpose |
communicate customer-focused service
ⓘ
differentiate Ace Hardware from competitors ⓘ emphasize friendly customer service ⓘ |
| relatedConcept |
customer assistance
ⓘ
service-oriented retailing ⓘ |
| targetAudience |
DIY customers
ⓘ
hardware store customers ⓘ homeowners ⓘ |
| theme |
customer service
ⓘ
friendliness ⓘ helpfulness ⓘ |
| usedBy | Ace Hardware NERFINISHED ⓘ |
| usedIn |
Ace Hardware corporate marketing materials
ⓘ
Ace Hardware store-level promotions ⓘ |
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.